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Blidfrukt Vit

September 6, 2009 | 3 Comments


Designed by Lowres | Country: The Netherlands

“The packaging of the product – white wine from Sweden is totally based on Swedish characteristics. The cross from the Swedish flag, the color of the glass and the poetic name of the wine – which is also a bit in contrast with the rough Swedish landscape.”




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3 Responses to “Blidfrukt Vit”

  1. Oliver
    September 7th, 2009 @ 2:18 am

    absolutely beautiful …

  2. johanna
    September 7th, 2009 @ 11:58 pm

    I think this is really missing it’s point. The typography is not at all classy, and the box looks really plastic. This looks more like low-budget bottled water to me. But most of all, I don’t see their message here. The hint to the cross in the Swedish flag – which is yellow – does not at all get through. The name is very strange; I’m Swedish and I’ve never heard of ”blidfrukt”, which doesn’t tasty at all, and not poetic either.

    ”In contrast with the rough landscape” is sort of fun. To me it looks more in line with the sea, which by the way would have been a natural connection.

    Sorry, except for the blue bottle, this one goes down.

  3. Sebastian Leinehed
    September 14th, 2009 @ 1:50 am

    I am also swedish, and I’ve never heard of anything called “blidfrukt”, I suppose it’s a word fabricated ad hoc. But yeah, I suppose it’s kind of poetic.

    The thing that’s most confusing though, is that the bottle claims to be “totally based on swedish characteristics”. If I were to guess just by looking at the bottle, I’d say it came from Finland…

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