Lovely Package

Curating the very best packaging design

Bill’s Milkshakes

April 17, 2010 | 7 Comments

Designed by ILoveDust | Country: United Kingdom

“Some prototype packaging for Bill’s Milkshakes. We took the the Chocolate, Strawberry and Vanilla and gave them a huge overhaul.”


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7 Responses to “Bill’s Milkshakes”

  1. Sara Nelson
    April 17th, 2010 @ 8:35 am

    In addition to being a delightful design, it’s also effective. It makes my brain recall flavors of childhood—and my salivary glands kick into overdrive. It makes me want a milkshake NOW!

  2. Zack
    April 17th, 2010 @ 9:16 am

    Very colorful, kids will love these.

  3. Matt
    April 17th, 2010 @ 3:51 pm

    Reminds me a lot of Siggi Eggertsen, both the illustration style and his subtle washed out colour palette. Check out to see the similarities.

  4. Christopher Thorpe
    April 19th, 2010 @ 6:52 am

    I love these—great illustrations and a nice way of using the soft and swooshy feel of traditional flavoured milk packaging without resorting to clichés.

    I wonder, though, about the wisdom of using pink on a design for Vanilla Milk. Surely consumers could mistake it, as I did, for Strawberry? Maybe a more muted range of creams and blues is a better choice for this particular packaging concept.

  5. Peter Stephens
    April 19th, 2010 @ 8:03 am

    Wow, love the design – makes me want a milkshake too !! :-)

  6. AmyK
    April 19th, 2010 @ 8:36 am

    I really enjoy the illustration style of these products, though I do agree with Chirstopher.

    Another thing that confused me a little was the choice of characters… a very full figured woman spilling out of her bikini may not be the best motivator for woman choosing a ‘treat’ flavor of milk…

  7. Tiffany
    April 25th, 2010 @ 10:57 pm

    The colors remind me of the Chupa Chubs lollipops that were available when I was a kid.

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