Lovely Package

Curating the very best packaging design

Bite Me

June 27, 2011 | 2 Comments

Designed by Vasily Kassab| Country: Italy

“The Bite Me brand was developed based on the concept of healthy life with correct portions. Now we can have a correct portion of chocolate since the new packaging is taking into consideration the percentage of cocoa. The more the percentage of cocoa to milk and other ingredients the bigger the chocolate size and vise versa, the less cocoa the smaller the chocolate becomes. Packaging took into consideration distinguishing colors according to different percentages as well, 70%, 80% and 90% as well as small gift chocolate. Shopping bags were customized to suit the boxes. The technique used is 100% ink free, its a play on the sense of touch, embossing, die cutting and laser engraving was used.”



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2 Responses to “Bite Me”

  1. Suad
    June 28th, 2011 @ 4:11 am

    Ah, wonderful! Although I have got to admit that the ‘bitten off’ edge is becoming just a little too trendy. In the past couple of months I have seen it on probably 5-6 items, including a menu, business card, and now a package. But nevertheless – this is a really really lovely example of lovely packaging!

  2. Raphael Crespo
    September 14th, 2011 @ 12:53 pm

    I simply love this work!

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Lovely Package

Curating the very best packaging design