Lovely Package

Curating the very best packaging design

Black Fleece

September 18, 2009 | 7 Comments


Designed by ESTABLISHED | Country: United States

“This packaging for Brooks Brothers combines the traditional world of fine tailoring with the distinctly forward thinking attitude of Thom Brown’s Black Fleece collections. Ceramics and references to office stationary of the 1940s are reinterpreted in a thoroughly modern way. A zip-strip on the secondary packaging tears off to remove all graphics, revealing a pure white inner box, containing layers of cut-out felt and fabric used in suit-making, cushioned around the bottle. This unique way of holding the bottle replaces the usual plastic or cardboard protection generally used, while reflecting the heritage of the brand in tailoring.”








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7 Responses to “Black Fleece”

  1. designvore
    September 18th, 2009 @ 8:53 am

    Really complex yet simple looking packaging. Textures look nice.

  2. damfak
    September 21st, 2009 @ 2:41 pm

    Beautiful but too much waste

  3. beauty call
    September 22nd, 2009 @ 1:32 pm
  4. Uriaha Foust
    October 1st, 2009 @ 9:02 pm

    The definition of gluttony if you ask me.

  5. mary
    October 5th, 2009 @ 10:59 am

    I loved it.

  6. Paulina
    October 13th, 2009 @ 10:31 pm


  7. Meredith
    January 17th, 2010 @ 5:43 pm

    @damfak According to the Brooks Brothers website, all the packaging is made from sustainable/recyclable materials and using petrol-free processes. Yeah, it’s still too much, but at least it’s a step in the right direction.

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