May 15, 2011 | 1 Comment
Designed by Nik and Carole | Country: United Kingdom
“Butlers came to us about a year ago when Blacksticks Blue, their absolutely stonking cheese, was languishing on shelves. This special cheese is lovingly handmade (like every cheese the Butler family produces) with a loyal following, but its safe, old packaging was in need of some TLC.
They trusted us to create a simple look that means business. The first thing we did was incorporate the trees that inspired the unusual name on the pack – in the winter the trees near the dairy look like black sticks. Then, we wrote up this lovely story and crafted the strapline ‘Handmade with love’.
Now Blacksticks Blue has a spanking new identity and new followers, including celebrity chef Simon Rimmer. Our relationship with Butlers is growing too and we have lots in the pipeline to make all their cheeses look as good as they taste.”