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Blitz Tequila

July 20, 2010 | 3 Comments

Designed by Hmm! | Country: France

“Blitz is a brand that had a short lived existence in Berlin in the roaring 20s and was synonymous of the free lifestyle that prevailed at the time. It was created by Dr Karl Heinz Blitz as a declaration of love for a Mexican artist who resided in Berlin at the time. I stumbled over the brand on a trip to the Black Forest, secured the rights and the brand and redesigned the packaging. Today, according to regulations, Blitz is not produced in Germany anymore but in Jesus Maria, Mexico. today we only have the Silver quality available, but will launch reposado, anejo and extra anejo later in the year. The label design is clearly influenced by Bauhaus and Art Deco, with the stork as a feminine element to counterbalance the otherwise very masculine typo.  The bottle was inspired by the very Mexican Corona bottle, but with sharper edges as a reminder of its German origins.”


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3 Responses to “Blitz Tequila”

  1. Christina
    July 20th, 2010 @ 7:47 am

    Awesome logo.

  2. eric c
    July 21st, 2010 @ 2:18 am

    Typo by Cassandre (famous french graphist)

  3. pigswill
    July 21st, 2010 @ 4:20 am

    Nice work, look the typography! well done

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