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Blue Ribbon

February 6, 2009 | 6 Comments


Designed by Jeff Krichmar | Country: United States | Fonts used: Neutraface

Identity and collateral created for Kentucky based gourmet fast food restaurant.”




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6 Responses to “Blue Ribbon”

  1. steven wade
    February 6th, 2009 @ 12:50 pm

    i’m vegan, so i would never eat there…

    but if i was a person that would eat there, i don’t think i’d want pictures of horses on my fast food packaging. especially with the dubious origins of some of the meat they tend to use.

  2. Adam Michela
    February 6th, 2009 @ 1:12 pm

    Beautiful. Really beautiful. Although I have to admit, my first thought–after seeing the horse photo on the package–was “OMG is that a horse sandwich?!”. Nonetheless, pretty stuff.

  3. Krichmar
    February 6th, 2009 @ 1:41 pm

    Thanks dudes + dudettes!

  4. Alice
    February 7th, 2009 @ 12:56 am

    It would be really, really beautiful…if it weren’t holding fast food. The shots of horses tend to make the animals look a bit…meaty. The connotations are hard to ignore!

  5. Craig
    February 7th, 2009 @ 11:11 am

    who knew Seabiscuit could be so tasty?

  6. Spiky
    February 11th, 2009 @ 11:09 am

    Even though the presentation would not resemble any other fast food chains nor bring up the thought of unhealthy greasy fast food, somehow I think the graphics and the colors do not conjure any tastiness to it.

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