Lovely Package

Curating the very best packaging design

Bold City Brewery

June 16, 2009 | 12 Comments


Designed by The Robin Shepherd Group | Country: United States

“In the fall of 2008, Jacksonville, Florida-based Bold City Brewery opened its doors to a community of thirsty beer connoisseurs without a local brew to call their own.

Headed by a mother-son team, Bold City sought a look that would bring character and identity to their selection of brews—as well as tie the beer to its hometown.

The Robin Shepherd Group helped build the brewery’s brand from the ground up, creating a main logo for the brewery, in addition to separate logos for each ale. The Robin Shepherd Group built illustrations that incorporate the Jacksonville skyline and the unique quirks of the brewery and the city. Subjects include Duke, the resident brew hound, an injured and vengeful manatee from the nearby St. Johns River, and “Killer Whale”, the Brew Master’s childhood nickname.

As the brand continues to grow, each logo maintains the levity, hospitality, and hometown pride that Bold City Brewery is now known for.”








Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c02/h06/mnt/28959/domains/ on line 399

12 Responses to “Bold City Brewery”

  1. Kyle Gallant
    June 16th, 2009 @ 7:53 am

    I love the style of these labels… The colours work perfectly, the drawings that go with each are very well done. I like the fact that each one has a bit of a different style, I’d pick these up at the store if I was feeling adventurous… but I’m a sucker for well designed beer labels.

  2. theurbancore
    June 16th, 2009 @ 12:40 pm

    SWEET! Now I’m thirsty.

  3. Tron
    June 16th, 2009 @ 1:56 pm

    Great Grits & Gravy boy… Thats some fine design right thur. Makes me proud to be from the Dirty South, Duuuuvvvaaallll. Get em Grease!

  4. Venus
    June 16th, 2009 @ 11:30 pm

    Beautiful \m/

  5. Dwight
    June 17th, 2009 @ 11:51 am

    As an illustrator, it’s always a treat to see illustrations incorporated greatly into the design. I like works like these that venture into both the illustrator and graphic design world and succeed in it.

    Now where can I order those handles?!!!

  6. Joanna
    June 17th, 2009 @ 5:47 pm

    Congrats to TRSG! Love their illustrations, as always. One more reason to be proud of Jacksonville. :)

  7. Shaun
    June 18th, 2009 @ 1:50 am

    OMG!!! bold city finally getting the respect it deserves!! i love living less than half a mile from there. MALT LIFE!!!!!!

  8. Woody Holliman
    June 19th, 2009 @ 7:46 am

    Kudos to all! The integration of type and illustration in these labels is outstanding!

  9. Frank Ryczek
    July 13th, 2009 @ 3:40 pm

    The BOLD CITY BREWING are one-of-a-kind and are winners in my book! I favorite is DUKE’S ! I love the reflection of the JAX skyline in the reflection of the dog bowl. VERY NEAT!!! All the lables are out standing!

  10. mehdi salem
    July 29th, 2009 @ 7:49 am


  11. Buzz Rozwell
    August 6th, 2009 @ 4:50 pm

    Nice label art. Now onto the website?


  12. Matty
    January 8th, 2010 @ 7:12 pm

    I love Duke the dog at the Bold City Brewery and his namesake brew is my fav. Bold City Ale!

Your Comment

Lovely Package

Curating the very best packaging design