Jun 16, 2009
Bold City Brewery
Designed by The Robin Shepherd Group | Country: United States
"In the fall of 2008, Jacksonville, Florida-based Bold City Brewery opened its doors to a community of thirsty beer connoisseurs without a local brew to call their own.
Headed by a mother-son team, Bold City sought a look that would bring character and identity to their selection of brews—as well as tie the beer to its hometown.
The Robin Shepherd Group helped build the brewery’s brand from the ground up, creating a main logo for the brewery, in addition to separate logos for each ale. The Robin Shepherd Group built illustrations that incorporate the Jacksonville skyline and the unique quirks of the brewery and the city. Subjects include Duke, the resident brew hound, an injured and vengeful manatee from the nearby St. Johns River, and “Killer Whale”, the Brew Master’s childhood nickname.
As the brand continues to grow, each logo maintains the levity, hospitality, and hometown pride that Bold City Brewery is now known for."
12 Comments, Comment or Ping
Kyle Gallant
I love the style of these labels… The colours work perfectly, the drawings that go with each are very well done. I like the fact that each one has a bit of a different style, I’d pick these up at the store if I was feeling adventurous… but I’m a sucker for well designed beer labels.
Jun 16th, 2009
theurbancore
SWEET! Now I’m thirsty.
Jun 16th, 2009
Tron
Great Grits & Gravy boy… Thats some fine design right thur. Makes me proud to be from the Dirty South, Duuuuvvvaaallll. Get em Grease!
Jun 16th, 2009
Venus
Beautiful \m/
Jun 16th, 2009
Dwight
As an illustrator, it’s always a treat to see illustrations incorporated greatly into the design. I like works like these that venture into both the illustrator and graphic design world and succeed in it.
Now where can I order those handles?!!!
Jun 17th, 2009
Joanna
Congrats to TRSG! Love their illustrations, as always. One more reason to be proud of Jacksonville.
Jun 17th, 2009
Shaun
OMG!!! bold city finally getting the respect it deserves!! i love living less than half a mile from there. MALT LIFE!!!!!!
Jun 18th, 2009
Woody Holliman
Kudos to all! The integration of type and illustration in these labels is outstanding!
Jun 19th, 2009
Frank Ryczek
The BOLD CITY BREWING are one-of-a-kind and are winners in my book! I favorite is DUKE’S ! I love the reflection of the JAX skyline in the reflection of the dog bowl. VERY NEAT!!! All the lables are out standing!
Jul 13th, 2009
mehdi salem
Beautiful
Jul 29th, 2009
Buzz Rozwell
Nice label art. Now onto the website?
oof:
http://www.boldcitybrewery.com/
Aug 6th, 2009
Matty
I love Duke the dog at the Bold City Brewery and his namesake brew is my fav. Bold City Ale!
Jan 8th, 2010
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