August 24, 2010 | 3 Comments
Designed by BMB NYC | Country: United States
“This holiday gift pack for Bols Genever is designed as an introduction to the Dutch drinking ritual known as Kipstootje. Or, translated to English, “a little head butt.” Because of genever’s unique taste profile, the retail placement of our package is in the brown spirits section where gift packaging is generally black or dark in color. As a result, the crisp whiteness of our package stands out.
The package has an outer sleeve that slides over a complex inner structure. This structure supports the weight of the bottle and a die-cut panel which holds two small tulip glasses in place. We resisted the convention of using plastic as a protective covering, therefore, the glasses are recessed behind the wrap and their distinctive shape is used as a die-cut window. A printed piece containing recipes and brand messaging is inserted in a small compartment behind the glasses. This piece is also used as a bottle wrap for retail point of sale.”