Lovely Package

Curating the very best packaging design

Bols Genever Holiday Gift Pack

August 24, 2010 | 3 Comments

Designed by BMB NYC | Country: United States

“This holiday gift pack for Bols Genever is designed as an introduction to the Dutch drinking ritual known as Kipstootje. Or, translated to English, “a little head butt.” ┬áBecause of genever’s unique taste profile, the retail placement of our package is in the brown spirits section where gift packaging is generally black or dark in color. As a result, the crisp whiteness of our package stands out.

The package has an outer sleeve that slides over a complex inner structure. This structure supports the weight of the bottle and a die-cut panel which holds two small tulip glasses in place. We resisted the convention of using plastic as a protective covering, therefore, the glasses are recessed behind the wrap and their distinctive shape is used as a die-cut window. A printed piece containing recipes and brand messaging is inserted in a small compartment behind the glasses. This piece is also used as a bottle wrap for retail point of sale.”


3 Responses to “Bols Genever Holiday Gift Pack”

  1. Alex
    August 24th, 2010 @ 10:23 am

    How come BMB NYC gets credit for this (again) when I’m pretty sure it’s Amsterdam-based design firm …,staat that designed the whole thing? The lettering on the bottle itself was done by Niels “Shoe” Meulman. See more of his outstanding work at

  2. Lovely Package
    August 24th, 2010 @ 9:48 pm

    @Alex: As far as we’re aware, BMB designed the packaging surrounding the bottle and not the bottle itself, as with the other Bols Genever post we featured a couple of weeks back. These submissions came from BMB directly.

  3. Gilda47
    August 25th, 2010 @ 8:44 am

    I hesitate to point this out, but the correct term is ‘Kopstootje’ (a little head butt). a ‘Kipstootje’ is gently poking a chicken.

Your Comment

Lovely Package

Curating the very best packaging design