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Bols Genever Holiday Gift Pack

August 24, 2010 | 3 Comments

Designed by BMB NYC | Country: United States

“This holiday gift pack for Bols Genever is designed as an introduction to the Dutch drinking ritual known as Kipstootje. Or, translated to English, “a little head butt.” ┬áBecause of genever’s unique taste profile, the retail placement of our package is in the brown spirits section where gift packaging is generally black or dark in color. As a result, the crisp whiteness of our package stands out.

The package has an outer sleeve that slides over a complex inner structure. This structure supports the weight of the bottle and a die-cut panel which holds two small tulip glasses in place. We resisted the convention of using plastic as a protective covering, therefore, the glasses are recessed behind the wrap and their distinctive shape is used as a die-cut window. A printed piece containing recipes and brand messaging is inserted in a small compartment behind the glasses. This piece is also used as a bottle wrap for retail point of sale.”

Comments

3 Responses to “Bols Genever Holiday Gift Pack”

  1. Alex
    August 24th, 2010 @ 10:23 am

    How come BMB NYC gets credit for this (again) when I’m pretty sure it’s Amsterdam-based design firm …,staat that designed the whole thing? The lettering on the bottle itself was done by Niels “Shoe” Meulman. See more of his outstanding work at http://www.calligraffiti.com

  2. Lovely Package
    August 24th, 2010 @ 9:48 pm

    @Alex: As far as we’re aware, BMB designed the packaging surrounding the bottle and not the bottle itself, as with the other Bols Genever post we featured a couple of weeks back. These submissions came from BMB directly.

  3. Gilda47
    August 25th, 2010 @ 8:44 am

    I hesitate to point this out, but the correct term is ‘Kopstootje’ (a little head butt). a ‘Kipstootje’ is gently poking a chicken.

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