Designed by lg2boutique | Country: Canada
“Much to the delight of their growing fan base, Boris has introduced a new line of products to the market. As a pioneer in malt-based beverages, the Quebec company has been selling a refreshing selection of alcoholic iced teas since the beginning of summer. lg2boutique, the agency behind the Boris brand since the beginning, rolled up their collective sleeves and got down to the task of creating a memorable identity for this great new product.”
“As always, it was important for us to make sure Boris Ice Tea would stand out on the shelves. Alcohol ice tea is an exciting new niche in the Quebec market, and we knew that some American brands were going to jump on the bandwagon. With that in mind, we wanted to create a concept that was going to distance itself from what the others might do and develop a look that consumers would associate with the Boris brand,” says Claude Auchu, vice-president, creative director, design.”
“Every flavour has a unique personality that is reflected in the packaging for this new family of alcoholic iced teas by Boris. The first one, lemon, is reminiscent of an eccentric character from England with a classic look, inspired by tea. The second, peach, highlights the feminine side and features a woman with flowing locks to remind us of the fuzz on the fruit. Each package is rendered in a fluorescent colour palette based on the attributes of each fruit.”
