Mar 16, 2009
Boxed Water
Country: United States | Fonts used: Smart Sans.
Kevin Hockin from Boxed Water sent us some photos of their newly launched product. With a package that is more sustainable than plastic bottles, they'll be giving away 20% of all profits. 10% to world water relief and 10% to reforestation foundations.
"Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit - we found that it shouldn't be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.
About 90% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed, and ethical way serve as an amazing renewable resource that benefits the environment even as it's renewed. Our carbon footprint is dramatically lower as our boxes are shipped flat to our filler and filled only as demand is created, opposed to most bottled water companies that ship their empty bottles across the globe to be filled, then shipped back for consumption. The flat, unfilled boxes we can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles. Our cartons can also be broken down to their original flat state, are recyclable in most areas, and will be everywhere shortly. We're also giving 20% of our profits back to the resources our product is composed of - water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it's part of our company's ethos and way of thinking to give back and participate. All that and an over-arching focus on simple and beautiful design that compliments our brand as well as the spaces it's sold and consumed in."
16 Comments, Comment or Ping
akrokdesign
TAP
WATER
IS
BEST
FOR THE
EARTH.
volia!
Mar 16th, 2009
Jeremy
Dang. Thought of this a few months ago. Too late!
Mar 16th, 2009
Wayne
@ akrokdesign Tap water is the WORST for the humans.
Mar 19th, 2009
Lovely Package
Sorry to the person who replied to Wayne’s comment about tap water. Somehow it got deleted as it was being approved. We apologize for the inconvenience.
Mar 20th, 2009
Lucia
Wayne:
considering most bottled/boxed water is just tap water, i don’t see what your problem with tap water is.
of course, it depends on where you are and how clean the water is, but you can’t just say all tap water is bad for people. that’s ridiculous.
Mar 20th, 2009
Nic
Such a gimmick. It’s exactly the same as plastic. Another product that requires energy to make and recycle (providing your community has the means and commitment/breakdown. Who falls for this.
Mar 27th, 2009
Majo Vargas
Forget the water – that “hello” seems very similar to the “hello” Mac used on one of those 80s ad… look: http://www.typophile.com/files/hello_3413.jpg
Anyway, nice package.
Apr 27th, 2009
notquitehumble
I don’t know if you could say it’s a gimmick, at least not totally. It’s true that bottled/boxed water is quite silly. In our country, pretty much all of us have at least two, or three, or four, or more clean water supplies in our homes. It would of course be better if we all carried Sig bottles around with us and never bought prepackaged water ever. but the truth is that people are going to do it, so why not do it responsibly. I say cheers to them! Plus I know the guys and they’re frigging cool and not out to make a buck.
Apr 29th, 2009
Rich
If you have access to clean tap water than that’s the best option. If you have tap water but don’t like the taste or worry that it’s clean, get a UV filtered bottleless water cooler and filter your tap water.
If you don’t have access to tap water then this might be a better alternative to bottled water if in fact the box is better for the environment than plastic bottles.
Jul 15th, 2009
Barney
Please apply your creativity to getting clean drinking water to those in the world who really need it most. Maybe something like this project: http://www.wellsforzoe.org/
Jul 16th, 2009
lloyd
im looking to package my own water in south africa. your idea is great!!
how can i use your packaging? do i import your empty boxes and fill them for resale here? please could you respond with any details..
thanks lloyd
Jul 27th, 2009
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