Lovely Package

Curating the very best packaging design

Boxed Water

March 16, 2009 | 15 Comments


Country: United States | Fonts used: Smart Sans.

Kevin Hockin from Boxed Water sent us some photos of their newly launched product. With a package that is more sustainable than plastic bottles, they’ll be giving away 20% of all profits. 10% to world water relief and 10% to reforestation foundations.

“Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit – we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.

About 90% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed, and ethical way serve as an amazing renewable resource that benefits the environment even as it’s renewed. Our carbon footprint is dramatically lower as our boxes are shipped flat to our filler and filled only as demand is created, opposed to most bottled water companies that ship their empty bottles across the globe to be filled, then shipped back for consumption. The flat, unfilled boxes we can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles. Our cartons can also be broken down to their original flat state, are recyclable in most areas, and will be everywhere shortly. We’re also giving 20% of our profits back to the resources our product is composed of – water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it’s part of our company’s ethos and way of thinking to give back and participate. All that and an over-arching focus on simple and beautiful design that compliments our brand as well as the spaces it’s sold and consumed in.”



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15 Responses to “Boxed Water”

  1. akrokdesign
    March 16th, 2009 @ 2:23 pm



  2. Jeremy
    March 16th, 2009 @ 9:59 pm

    Dang. Thought of this a few months ago. Too late!

  3. Wayne
    March 19th, 2009 @ 11:21 am

    @ akrokdesign Tap water is the WORST for the humans.

  4. Lovely Package
    March 20th, 2009 @ 8:31 am

    Sorry to the person who replied to Wayne’s comment about tap water. Somehow it got deleted as it was being approved. We apologize for the inconvenience.

  5. Lucia
    March 20th, 2009 @ 10:28 am

    considering most bottled/boxed water is just tap water, i don’t see what your problem with tap water is.
    of course, it depends on where you are and how clean the water is, but you can’t just say all tap water is bad for people. that’s ridiculous.

  6. Nic
    March 27th, 2009 @ 4:30 pm

    Such a gimmick. It’s exactly the same as plastic. Another product that requires energy to make and recycle (providing your community has the means and commitment/breakdown. Who falls for this.

  7. Majo Vargas
    April 27th, 2009 @ 3:33 pm

    Forget the water – that “hello” seems very similar to the “hello” Mac used on one of those 80s ad… look:

    Anyway, nice package.

  8. notquitehumble
    April 29th, 2009 @ 6:28 pm

    I don’t know if you could say it’s a gimmick, at least not totally. It’s true that bottled/boxed water is quite silly. In our country, pretty much all of us have at least two, or three, or four, or more clean water supplies in our homes. It would of course be better if we all carried Sig bottles around with us and never bought prepackaged water ever. but the truth is that people are going to do it, so why not do it responsibly. I say cheers to them! Plus I know the guys and they’re frigging cool and not out to make a buck.

  9. Rich
    July 15th, 2009 @ 7:58 am

    If you have access to clean tap water than that’s the best option. If you have tap water but don’t like the taste or worry that it’s clean, get a UV filtered bottleless water cooler and filter your tap water.

    If you don’t have access to tap water then this might be a better alternative to bottled water if in fact the box is better for the environment than plastic bottles.

  10. Barney
    July 16th, 2009 @ 2:24 am

    Please apply your creativity to getting clean drinking water to those in the world who really need it most. Maybe something like this project:

  11. lloyd
    July 27th, 2009 @ 6:54 am

    im looking to package my own water in south africa. your idea is great!!
    how can i use your packaging? do i import your empty boxes and fill them for resale here? please could you respond with any details..
    thanks lloyd

  12. ken
    October 7th, 2012 @ 12:34 pm

    bio bag

  13. Nancy Morgan
    May 6th, 2013 @ 1:16 pm

    I don’t understand any of the negative comments .. I live and work in the SF bayarea, we have great water, BUT – at work we have no sink folks and yes we could get a cooler but why – the bottles are SO hard to lift and then we have to give out plastic cups, ick – worse than plastic bottles … anyhow – I really dislike giving out bottled water – and we give out a lot – this is new, fun (folks, fun is good)and the 20% donation is generous … so what if they are making money, who doesn’t need to make rent and buy food? Everything takes energy … including the system you’re typing on. New ideas on the market are GREAT and take guts …

  14. lyomi
    June 29th, 2014 @ 9:47 pm

    can I buy it in China ?

  15. The Oracle
    January 21st, 2015 @ 6:29 pm

    Can someone explain to me how and where I can carry this big F*ing box of water around? It doesn’t serve any purpose. It doesn’t solve any true and real life problems. The idea is as bad as the square wheel. I’ll give you an idea. Create a water dispenser machine with purified water. And let people refill their bottle for a small fee. You cut amount bottles that go to the landfill, reduce pollution, and save trees.

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