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Branding in Ancient Times

December 9, 2008 | No Comments

Lovely PackageĀ® reader Abdul who is an editor over at UK based designduct.com, alerted us to this great article on Ancient Roman oil lamp branding. Below is a short excerpt from the article which can be read in it’s entirety over at Discovery.

“Firmalampen, or “factory lamps,” were one of the first mass-produced goods in Roman times and they carried brand names clearly stamped on their clay bottoms.

The ancient dumping in Modena contained lamps by the most famous brands of the time: Strobili, Communis, Phoetaspi, Eucarpi and Fortis.

All these manufacturers had their products sold on the markets of three continents. Fortis was the trendiest of all pottery brands and its products were used up to the end of the second century A.D.”

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