Lovely Package

Curating the very best packaging design


February 6, 2012 | 8 Comments

Designed by Anagrama | Country: Mexico

“Bricos, originally known as Mayoreo Eléctrico Monterrey, had a very clear goal: to stop being your typical hardware shop and become a construction material supplier that could be perceived with much more formality upon the arrival of international competitors.

In order to develop the Branding Strategy, we thoroughly researched the project commercial aspects, and we executed a deep brand diagnostic. This resulted in a solution that helps the company heighten their values such as service, honesty, responsibility, experience and kindness, all of which have been key to the company’s success throughout the years.

On the other hand, the company needed to attract qualified personnel and make these employees feel proud of working for Bricos giving them a sense of belonging.

The project’s design decisions included creating a timeless brand with a completely different icon from any of its competitors. We used a very clean typographic language and an institutional pattern that can be easily applied to any object.

These elements turn Bricos into a brand ready to compete internationally.”


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8 Responses to “Bricos”

  1. mary
    February 6th, 2012 @ 9:40 am

    international style at its best.

  2. Dieter
    February 6th, 2012 @ 3:03 pm

    Don’t let the Dutch police see this. They might be a big competitor.

  3. Thijs
    February 7th, 2012 @ 3:40 am

    This is a Studio Dumbar ripoff. The dutch policeforce is using this since 1992.

  4. Anne
    February 7th, 2012 @ 4:45 am
  5. AA
    February 7th, 2012 @ 10:04 am


  6. Roy
    February 10th, 2012 @ 4:28 am

    Dutchies responding on this post 😀

    This is a 1:1 copycat. Damn.

  7. janeth
    March 8th, 2012 @ 8:59 am

    casualmente muchos de los proyectos de anagrama son muy similares a lo que se ve en la web.. ummm casualmente…

  8. Pablo
    April 5th, 2012 @ 10:21 pm

    Algunas veces tomar referencias nos sirve de mucho, pero que sólo sea eso REFERENCIA

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Lovely Package

Curating the very best packaging design