Bricos
February 6, 2012 | 8 Comments
Designed by Anagrama | Country: Mexico
“Bricos, originally known as Mayoreo Eléctrico Monterrey, had a very clear goal: to stop being your typical hardware shop and become a construction material supplier that could be perceived with much more formality upon the arrival of international competitors.
In order to develop the Branding Strategy, we thoroughly researched the project commercial aspects, and we executed a deep brand diagnostic. This resulted in a solution that helps the company heighten their values such as service, honesty, responsibility, experience and kindness, all of which have been key to the company’s success throughout the years.
On the other hand, the company needed to attract qualified personnel and make these employees feel proud of working for Bricos giving them a sense of belonging.
The project’s design decisions included creating a timeless brand with a completely different icon from any of its competitors. We used a very clean typographic language and an institutional pattern that can be easily applied to any object.
These elements turn Bricos into a brand ready to compete internationally.”
Comments
8 Responses to “Bricos”
Your Comment
Quick Navigation
Search
Follow Us
Categories
- Alcohol
- Athletics
- Automotive
- Beverage
- Books
- Confectionery
- Electronics
- Entertainment
- Fashion
- Food
- Health & Beauty
- Home
- Industrial
- Miscellaneous
- Office
- Recreation
- Sports
- Student Work
- Tobacco
- Toys
- Uncategorized
- Vintage
Archives
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
February 6th, 2012 @ 9:40 am
international style at its best.
February 6th, 2012 @ 3:03 pm
Don’t let the Dutch police see this. They might be a big competitor.
February 7th, 2012 @ 3:40 am
This is a Studio Dumbar ripoff. The dutch policeforce is using this since 1992.
http://www.studiodumbar.com/main.php
February 7th, 2012 @ 4:45 am
http://www.google.nl/search?ix=hcb&q=politieauto&um=1&ie=UTF-8&hl=nl&tbm=isch&source=og&sa=N&tab=wi&ei=2RwxT832CIeM8gOnm-jmBg&biw=1377&bih=763&sei=2hwxT8DCO8m38gP2gsDeBg
February 7th, 2012 @ 10:04 am
haha
February 10th, 2012 @ 4:28 am
Dutchies responding on this post
This is a 1:1 copycat. Damn.
March 8th, 2012 @ 8:59 am
casualmente muchos de los proyectos de anagrama son muy similares a lo que se ve en la web.. ummm casualmente…
April 5th, 2012 @ 10:21 pm
Algunas veces tomar referencias nos sirve de mucho, pero que sólo sea eso REFERENCIA