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Brouwerij ‘t Ij IPA

July 11, 2012 | 12 Comments

Designed by Redthumb | Country: The Netherlands

“Inspired by a tour of US microbreweries, Amsterdam’s Brouwerij het IJ decided to create their own US-punk-style IPA. Branding studio Redthumb was given it’s shortest ever brief (simply “Tits, tattoos, and skulls”) and created a design with enough punch to match the full flavoured brew. The design picks up on the the brewery’s rebellious nature and is a homage to east coast streetart and artists such as Rebel 8. Hand drawn in-house at Redthumb, the label reflects Brouwerij het IJ’s reputation for producing beers full of character and tongue-in-cheek attitude.”

Comments

12 Responses to “Brouwerij ‘t Ij IPA”

  1. Scott
    July 11th, 2012 @ 9:05 am

    Having drunk that beer at that particular brewery’s tasting room on many an occasion, I can also state that it is, along with all of their other beers, delicious.

  2. clug
    July 18th, 2012 @ 11:24 am

    homage??? more like bite.

  3. hxfour
    July 18th, 2012 @ 11:30 am

    It would have probably been in better taste to have Mike draw the label himself.

  4. Amy
    July 18th, 2012 @ 11:44 am

    This isn’t “inspired” by Mike Giant and Rebel 8, this is a blatant rip off. Your thoughts?:http://www.mikegiant.com/fineart.php?id=1&page=2&pic=34

  5. Ben
    July 18th, 2012 @ 2:01 pm

    Another Mike Giant jack! Get an original designer with original ideas!

  6. Ripped Off
    July 18th, 2012 @ 2:25 pm

    They should have hired Mike Giant to illustrate the art instead of just straight up stealing his life’s work for their own profit. What’s up with ‘creative’ people not having any of their own ideas?

  7. Adam
    July 18th, 2012 @ 5:46 pm

    Just to clarify: The artist you ripped off is Mike Giant, the lifestyle and clothing brand featuring with his work is Rebel 8 (R8 isn’t the artist itself).

    Why not just hire the actual artist that “inspired” the work instead if just ripping him off? Serious question. Wouldn’t that be a little more authentic?

  8. jay cass
    July 19th, 2012 @ 8:01 am

    biting hard here.

  9. corey hagberg
    July 20th, 2012 @ 11:54 pm

    whoa. he’s going to have scars from all those bite marks. sad.

  10. weak sauce
    July 22nd, 2012 @ 2:07 pm

    pretty lame. Why go through the trouble to name drop mike giant but also rip him off.

  11. John Sikking
    August 17th, 2012 @ 3:38 pm

    I’ve looked at the Mike Giant picture and the design on the bottle. The one on the bottle is better. Ripped-off or not http://www.mikegiant.com/fineart.php?id=1&page=2&pic=34 sucks in comparison to the bottle design.

  12. airmadmaxpower90
    September 6th, 2012 @ 7:57 am

    Considering Mike lived in Amsterdam for a few months, years ago…and speaks highly and prolificly about his experience there. Considering his attention to detail, precision with a black marker, absolute love and respect for the entire history of art, bicycles, skateboarding, tattoos, graffiti, and fine art. Considering his work is universal in the sense that his drawings translate perfectly to any other medium…ie Rebel8 shirts, hats, stickers, prints, etc and let us not forget josh at Rebel 8…also R8 tends to lean a little further to the west coast cholo styles, considering where the company is based and where Mike is from…i honestly see no east coast street art style in the design, all i see is a blatant rip off…biters will bite, haters will hate…at the end of the day, it was disrespectfully and unknowingly brilliant of the brew co and free controversy advertising for Rebel 8…know your history, respect those that put in the work, and go out of your way to find up and coming artists, pay them, and you will have an original product….makes me wonder how original the recipe is, or if its a rehashed Amstel Light….wouldnt matter if it was filled with liquid gold, i dont know a single person, east coast to west, that would drink this based on the fact that the artwork is so blatantly ripped off….if youve never had someone use your artwork, without knowledge or consent, credit, payment….then you have no idea how it feels to watch someone make money off of something youve worked for years to perfect…much like if your recipes were slightly changed repackaged and sold…would expect more from the microbrew beer industry…

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