November 21, 2010 | No Comments
Designed by Mash | Country: Australia
“Something we’ve been looking forward to for a long time, the Burn Cottage wines have been released. The labels, thick uncoated stock with the branding imagery wrapping around the imported French glass, mirroring the poster cut up business cards. Oh, and the wine is just as
tasty as the packaging.
Mash wanted to create a unique brand that communicated the ‘hands on’ characteristics with the sometimes mystical methods of this biodynamic winery. The founding father of biodynamics agriculture, Rudolf Steiner, was influenced by the writings of Von Goethe and in particular, ‘The Green Snake and the Beautiful Lily’ published in 1795. This is a story about the combining the ‘ideal human being’ in everyone with ‘outer life experiences’, the two working in harmony.
‘The Green Snake and the Beautiful Lily’ was the inspiration Mash needed. The various parts of the story have been put together to create an illustrated collage that forms the basis of the Burn Cottage brand imagery used in packaging, promotion and stationery.”