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Cambrook

December 12, 2012 | 3 Comments

Designed by Beeson + Beeson | Country: United Kingdom

“You could be forgiven for thinking that nuts are nuts. But when we met the team from Cambrook we discovered that nuts can be a work of art. As the original founders of Dormen’s Nuts these guys had learned a thing or two about quality and wanted to launch the ultimate range of caramelised nuts handmade right here in England. 

The thing that struck us immediately about these nuts was their amazing shine. This kind of fine glaze is unlike other caramelised nuts available in the UK and can only be produced using the same gentle panning method that is commonplace on the continent.  

We created the strapline ‘brilliantly caramelised’ to capture the unique shine of the caramel in a very British tone. To bring a little glamour to the otherwise earnest nut aisle our design puts their name in lights, making them famous for their brilliantly caramelised nuts. The dazzling C of Cambrook draws on the ‘brilliance’ of the product to act as an icon for the brand across a range of packaging and other communication.”

Comments

3 Responses to “Cambrook”

  1. Zac Pac
    December 16th, 2012 @ 10:24 am

    The whole theme is so appropriate. Its simplicity and elegance is simply amazing!

  2. Ashley K. Edwards
    December 19th, 2012 @ 12:59 pm

    I also love the “shine in the C” because it’s like the nut is the star of the show, with the “C” being the fabulous marquis!

  3. Leah
    January 22nd, 2013 @ 10:46 pm

    That’s really nice appearance. Everything in here is perfectly shining from the inside up to the out side of the packaging. Keep up a good work.

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