December 22, 2008 | 2 Comments
“Canah was our baby: the first commercial producers of hemp in Romania, with big plans. All very eco-friendly, involving the use of local farmers and traditional methods. We did their naming, branding, site, copywriting, promo materials and packaging.
Actually coming up with the final products involved some pretty serious research into spectrum-blocking glass, which we ordered from Switzerland, to protect the fragile hemp oil. We wanted to keep the actual hemp imagery to a bare minimum, avoiding the other connotations that hemp products carry. Sadly the team which realised our designs managed to mess them up, but Canah remains one of our favourite projects.”
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