Designed by: PepsiCo Design & Innovation
Country: United States

Candy King

Candy King

Designed by BVD | Country: Sweden

“The new corporate identity was required to appeal to adults and children, and to be simple, unique and strong enough to establish the brand as a category leader in an otherwise “unbranded” sector. Candyking was also looking to launch in an international market.

BVD created the “Candyking’s kingdom”, from which all communication would emanate. The king himself was given a more contemporary appearance and a friendlier personality. The colours communicate joy and variety.”

Candy King

Candy King

Candy King

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Designed by: PepsiCo Design & Innovation
Country: United States

Candy King

candyking1

Candy King

Designed by BVD | Country: Sweden

“The new corporate identity was required to appeal to adults and children, and to be simple, unique and strong enough to establish the brand as a category leader in an otherwise “unbranded” sector. Candyking was also looking to launch in an international market.

BVD created the “Candyking’s kingdom”, from which all communication would emanate. The king himself was given a more contemporary appearance and a friendlier personality. The colours communicate joy and variety.”

Candy King

Candy King

Candy King

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