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Canteen Tequila

February 28, 2012 | 6 Comments

Designed by Kaleidoscope | Country: United States

“The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline. The brands in the tequila market position themselves as being authentic and utilize old-fashioned, ethnic-based package cues. Since the category is really just stealing share from each other versus bringing in new users or switchers from other liquor categories, Kaleidoscope seizes the opportunity to redefine tequila through strategy and design.  We transcend cliché visual elements and leverage luxury with inspiration from nightclub-culture denizens to create a disruptive, retro-cool package design with a uniquely urban attitude and swagger. The co-mingling of metal and glass, unconventional shape, love-to-feel-it closure delivers a wholly new experience to enjoy and be seen with. Embracing urban luxury, without the haughty attitude adopted by its competitors, Canteen achieved its mandate – giving high-end urban bars and nightclubs a delicious new alternative.”

Comments

6 Responses to “Canteen Tequila”

  1. arg
    February 28th, 2012 @ 11:23 am

    Q padre envase de loción!!!

  2. 李小哼
    February 29th, 2012 @ 12:44 am

    美,金属质感很赞!

  3. Henry
    February 29th, 2012 @ 7:25 am

    Is this just a concept or will this be on shelf? Where’s the seam in the aluminium?

  4. Corey
    March 2nd, 2012 @ 1:08 pm

    This package/work of art’s familiarity and the design’s fresh take on glass bottles and barcodes makes it hard to take your eyes off of.

  5. Oscar Bueno
    March 10th, 2012 @ 8:17 pm

    This looks similar to Corzo. Not sure if this is a real product but looks cool.

    Do those that drink tequila occasionally. How do you choose your tequila at the bar? What influences you?

  6. akrokdesign
    March 20th, 2012 @ 1:54 pm

    looks great.

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