Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Richard Palmer | Country: United States | Font used: Myriad
“It was really a case that Capri ‘the super slim luxury cigarette’ had grown old with it’s consumer, it needed a face lift! Women didn’t want to be afraid to show the pack they were smoking, they wanted to be able to express their own personal chic style.”
Get the latest packaging design inspiration in your inbox:
Riverside Design Studio’s packaging for Fenjiu’s “Clear Fragrance Memory” spirits combines traditional Chinese elements and colors, forming a ‘picture in memory’ while highlighting the product’s history and elegance.
Designer Tom Lane, AKA Ginger Monkey, crafts an evocative branding for Doc Brown Farm & Distillers, drawing on traditional Georgian farming and distilling heritage for its bourbon whiskeys, Effie Jewel and Uncle Bogue.
The Amazonian Gin Company has made its mark as the pioneer in distilling gin with fruits and botanicals sourced from the Amazon region in Peru.
Explore the vibrant, lemon-inspired design of Limonera, a canned caipivodka. Its packaging emphasizes the drink’s natural quality, fresh ingredients, and unique preparation process, all wrapped in a visually appealing, humorously themed project.
Discover the refreshing redesign of St Austell Brewery’s award-winning IPA, Proper Job. Thirst and Tobias Hall collaborate to merge the brand’s ale legacy with modern appeal, reinvigorating its identity for all generations.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Richard Palmer | Country: United States | Font used: Myriad
“It was really a case that Capri ‘the super slim luxury cigarette’ had grown old with it’s consumer, it needed a face lift! Women didn’t want to be afraid to show the pack they were smoking, they wanted to be able to express their own personal chic style.”
