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Cass Art

January 11, 2012 | 4 Comments

Designed by Pentagram | Country: United Kingdom

“For the last 10 years Pentagram’s Angus Hyland and Cass Art have worked together to shake up the traditional art materials retailer with a completely different approach to selling and design. Cass Art are now launching their first product range of pads. Their immediate and aspirational styling exemplify Cass Art’s mission to ‘fill this town with artists’.”

“The design consolidates and clarifies the essential technical information in a concise way. This systematic approach allows enough space for the uses of the pads to be illustrated through primal mark making. The 9 cartridge paper pads are split between heavyweight (red) and regular (black) and herald the launch of a broad selection of papers including layout, marker, tracing, coloured and sketchbooks which will follow later this year.

The release of this packaging follows Hyland’s design for Cass Art’s watercolour postcard pads which are currently outselling the competition by ten to one.”

Comments

4 Responses to “Cass Art”

  1. BetsyG
    January 11th, 2012 @ 12:15 pm

    Cool and elegant. Very “Robert Rauschenberg-y”.

  2. AA
    January 11th, 2012 @ 12:41 pm

    Great work from Angus!

  3. narrow
    January 13th, 2012 @ 3:58 am

    very, very nice. My only criticism is that the crosses formed by the paint makes me think of the red cross or amnesty international.

  4. dennis
    January 17th, 2012 @ 3:00 pm

    cool idea, though i’m not a fan of the “cass art london” type lock-up. that ol’ turn-the-type-90-degrees trick seems outdated in comparison to this overall conceptual and contemporary design.

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