Lovely Package

Curating the very best packaging design

The NoMad Hotel Playing Cards

April 28, 2015 | 1 Comment


Designed by Chad Michael | Country: United States

NoMad Playing Cards from theory11 were produced in collaboration with The NoMad Hotel in New York City. In the 19th century, The NoMad District of New York was the meeting place of the era’s elite – from Oscar Wilde to Charles Dickens, Mark Twain to Nikola Tesla. Our vision was to create a deck of cards that would serve as a monument to The NoMad. The result is a timeless blend of beauty and elegance.”


MailChimp Playing Cards

March 15, 2015 | 1 Comment


Designed by Fuzzco | Country: United States

MailChimp Playing Cards are a collaboration between MailChimp, Fuzzco, and theory11, with a design that reflects their philosophy of simplicity and fun. The result is breathtaking – featuring custom court cards, ultra thin borders, and an elegant back design.

Best of all, MailChimp is donating 100% of their proceeds to the Fugees Academy: a non-profit organization devoted to working with child survivors of war.”


Contraband Playing Cards

February 22, 2015 | No Comments


Designed by Joe White | Country: United Kingdom

“Designed in London by Joe White, Contraband Playing Cards were inspired by secret societies, conspiracy theories, and everything unknown. Every inch of the Contraband deck was designed from scratch – the court cards, the Aces, and even inside of the box.

Best of all: The Contraband Book Lamp. Two very special, 50-year old books. Each book has a secret. The top book is a functional lamp, handcrafted with an Edison bulb and antique nickel power switch. Slide the top book to reveal a secret compartment hidden inside. Four decks of Contraband Playing Cards reside within – yours to use or replace with contraband of your own.”

Check them out at theory11.


Run Playing Cards

January 28, 2015 | 1 Comment


Designed by Chris Yoon | Country: United States

“Raw, unruly attitude meets new-school design. Defiantly decked in gold foil from front to back, Run features a bold design that drives home the pure essence of the hit-and-run survivor.

The Run playing card deck features a fully custom design with a protective hard case, embossing, stylized pips, and a full range of familiar yet updated court cards. Every inch of detail embodies the gambler’s attitude and nerves of steel.”

“After the score, there’s only one thing to do…run.”


Mystery Box Playing Cards

December 25, 2014 | 1 Comment


Designed by Theory11 | Country: United States

“An all-new edition of The Mystery Box, produced by theory11 in collaboration with JJ Abrams, Bad Robot, and 826 National. Featuring black on black foil design, individually hand-wrapped and sealed for you alone to discover.

The choice to open the box, or not, is yours.

With inspiration from JJ’s original Mystery Box – received as a gift from his grandfather – this new Mystery Box contains 12 premium, designer playing cards with art direction by JJ Abrams and Jonathan Bayme. Many secrets reside within.

The set is available individually for $9.95, or in an iron-branded wooden lockbox for $150. Proceeds benefit 826 National, a remarkable charity that promotes creative writing classes in schools and workshops across the USA.”


Shure Special Edition Microphone

December 16, 2014 | 1 Comment


Designed by MiresBall | Country: United States

“To commemorate the 75th anniversary of the iconic Unidyne® 55 Microphone, Shure produced a limited edition version based on the original “fatboy” birdcage design. Adding to the collectable appeal was a package design featuring artwork culled from vintage ads and catalogs. A removable glossy sleeve carried meticulously detailed photography and a rich product backstory.”


Tycoon Playing Cards

September 8, 2014 | 2 Comments

Designed by Theory11 | Country: United States

“In August 2013, we began a quest to create playing cards fit for display at the legendary Waldorf Astoria, the gathering place for royalty and the ultra-wealthy. For the past 14 years, Cohen has performed Chamber Magic there, in a private Waldorf Towers suite, for sold-out audiences including Warren Buffett, David Rockefeller, and the Queen of Morocco. In 2012, Cohen became the first magician in a half-century to sell out Carnegie Hall.”


Student Work – Alyssa Phillips

March 24, 2014 | 1 Comment

Designed by Alyssa Phillips | Country: United States

“I was given the assignment to package a found object inside of a related object. I chose to package earbuds inside of a cassette tape, giving the now rarely used cassette a fun new purpose.”


Paths of Light

March 19, 2014 | 2 Comments

Designed by Franciso Elias | Country: Portugal

“The wooden box contains a short animation entirely designed by Zina Caramelo during 2013. This animation was developed over a period of 9 months through a long process of creating versus destruction. The medium used was a single wooden plank on which reinvented/unrolled all visual and poetic discourse, using multiple techniques. This life cycle ended up in a box, whose construction involved two distinct phases: one mechanical and other manual.  The first stage – mechanical , involves the cutting and laser printing (1 hour and a 30 minutes), getting 6 different pieces. The second and last stage — the manual one, passed by the processing of collage techniques of the 6 pieces, drying (2 days) and sandpaper finish (30 minutes) to create the final drive. Each box is unique.”


More Than Human

September 4, 2013 | 1 Comment

Designed by Bedow | Country: Sweden

“Identity and packaging for More Than Human — a Canadian record label releasing electronic music on vinyl. Each release is limited to 300 copies and features artwork from artists like Josef Albers, Erik Undéhn and Jordan Milner. The assignment includes units such as: record sleeves, stationery & cetera.”


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Lovely Package

Curating the very best packaging design