Lovely Package

Curating the very best packaging design

Swiss Essence

October 19, 2009 | 3 Comments


Designed by Elizabeth Linde | Country: United States | Font: Helvetica

“Cost-effective packaging designed for an independent business owner working as a massage therapist. The product ingredients are all natural and therapeutic. Packaging design and product line are inspired by the owner’s Swiss background and are sold in her home spa.”

Six Scents Series Two

October 15, 2009 | 4 Comments


Designed by 3 Deep Design | Country: Australia

“What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for, something you believe in and hope for?


Kyoku for Men

October 15, 2009 | 2 Comments


Designed by Alvaro Group | Country: United Kingdom | Font: Century Gothic | Buy it

Clean, minimal design paired with black and white blends to create a beautiful package for Kyoku for Men.


HUGO x Karim Rashid

October 14, 2009 | 3 Comments


Designed by Karim Rashid | Country: United States

“HUGO, the younger and edgier collection from Hugo Boss, has worked with designer Karim Rashid on a limited edition perfume bottle. The HUGO perfume was released in 1995 and comes now in the new Rashid bottle, which is limited to 1000 pieces worldwide. The bottle will be available at 100 retailers, including Selfridges (London), Sephora (Paris), Harvey Nichols (Dubai) and the Gallerie Lafayette in Berlin starting next week where the launch event is also taking place.”


Whisht Fragrance

October 14, 2009 | 3 Comments


Designed by Elizabeth Linde | Country: United States

“Whisht, meaning “quiet” or “silent” is inspired by the moment when the heart skips a beat after being caught off guard. The bottle’s red indention symbolizes the heart while the pointed stopper is the rush one experiences.”


October 13, 2009 | 2 Comments


Designed by Nina Chakrabarti & Bloom | Country: United Kingdom

Cowshed products definitely stand out on a shelf with their strong black and white floral imagery.


2009 Pentawards Top Winners

October 3, 2009 | 43 Comments


The international jury of Pentawards, the first world competition devoted exclusively to Packaging Design, chaired by Grard Caron, announced its winners for 2009.


Student Work – David Baertz

October 2, 2009 | 3 Comments


Designed by David Baertz | Country: Germany

“The Protector product line is based on the idea of creating beauty products for men, who don’t want to be metrosexual. A few years ago, the media started to proclaim the “new masculinity”, for example Burger King (e.g. the “men’s academy”). Regarding this fact, is designed the “protector series”.


Banana Republic Fragrances

September 29, 2009 | No Comments


Designed by Brandimage | Country: United States

“We reinvigorated the Banana Republic personal care line by developing a sensual packaging system to reflect the exclusive luxury of the Discover Collection brand.”

Black Fleece

September 18, 2009 | 7 Comments


Designed by ESTABLISHED | Country: United States

“This packaging for Brooks Brothers combines the traditional world of fine tailoring with the distinctly forward thinking attitude of Thom Brown’s Black Fleece collections. Ceramics and references to office stationary of the 1940s are reinterpreted in a thoroughly modern way. A zip-strip on the secondary packaging tears off to remove all graphics, revealing a pure white inner box, containing layers of cut-out felt and fabric used in suit-making, cushioned around the bottle. This unique way of holding the bottle replaces the usual plastic or cardboard protection generally used, while reflecting the heritage of the brand in tailoring.”


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Lovely Package

Curating the very best packaging design