Lovely Package

Curating the very best packaging design

Cavalierino

January 11, 2011 | 7 Comments

Designed by Lorenzo Ottaviani | Country: United States

“Cavalierino is a small winery in the beautiful high hills of Poggiano within a stone’s throw from the historical towns of Montepulciano and Pienza just south of Siena, Tuscany, Italy. 155 prime acres of vineyards, olive groves, woods and cypress trees are bathed in a soft, golden Tuscan light.

“It is very difficult for a new small winery to emerge in the prime wine producing region of Tuscany. My strategic approach embraced such a handicap with enthusiasm – says Creative Director Lorenzo Ottaviani.

“Under my vision, Cavalierino – little horse in Italian – became a metaphor for David against Goliath: the underdog against the powerful and Tuscan wineries. Cavalierino’s wine production is small but the wines have a great personality and are getting noticed by the critics and the public. I designed the Cavalierino’s brand and packaging to be highly distinctive with a clean, fresh, colorful language that is a complete departure from the rhetorical designs employed by the established wineries. In a store environment Cavalierino’s wines command shelf-attention and once you taste them then you fall in love.”

Comments

7 Responses to “Cavalierino”

  1. Daryl Woods
    January 11th, 2011 @ 7:18 am

    This is so nicely designed it transcends the cute animal trend in wine packaging the market has grown tired of.

  2. Kurt Gibson
    January 11th, 2011 @ 7:59 am

    Brilliant design! Sure to be a success for Cavalierino.

  3. diana
    January 11th, 2011 @ 8:40 am

    Davvero eleganti, bravo Lorenzo!

  4. Jeffrey Matz
    January 11th, 2011 @ 10:14 am

    Lorenzo,

    I have always believed in the power of brilliant graphic design to nourish the soul and the senses…

    Your work reminds me of why that is so.

    Thank you for that!

  5. Domenico Antico
    January 11th, 2011 @ 12:19 pm

    The power of the logo and the elegance of the package ,create a perfect match with the powerful and elegant wines of the Cavalierino!.
    Bravo Lorenzo !

  6. Jim Lebinski
    January 11th, 2011 @ 5:47 pm

    Very nicely done – a wonderfully talented creative director.

  7. Aurelio Busani
    January 12th, 2011 @ 7:32 am

    The label dasign is very modern and attractice,some people prefere the traditional old stile wine label,but most people like the new design very much.From the time we adopt the new design we are increasing the sales continuosly.Beside the quality of the wine,this is the strenght of the design!!

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