Lovely Package

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Changing Lanes Wine

October 8, 2008 | 1 Comment

“Changing Lanes is the collaboration of two wine makers, Justin Lane and Mark Lane, who, by sheer coincidence, share the same last name. The wine is unique as it uses grapes from both McLaren Vale (South Australia) and Margaret River (Western Australia), representing the respective home regions of the two wine makers. Combining grapes from these two regions in the one wine was something of a first: a unique wine that needed unique packaging. Mash’s solution: Changing Lanes, a lenticular animated label. When viewing the label at different angles the face in the photo changes from Mark Lane (Lane 1) to Justin Lane (Lane 2). The label imagery tells the story behind the brand.”

Comments

One Response to “Changing Lanes Wine”

  1. Jesper Hviid Andersen
    May 16th, 2011 @ 12:07 am

    This wine is unreal. The taste is enormous and elegant at the same time. A powerfull wine. Buy it before its to late.

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