Lovely Package

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Chattanooga Whiskey 100

November 10, 2015 | 2 Comments


Designed by Tennessee Stillhouse | Country: United States

“Chattanooga Whiskey 100 is the first whiskey to be legally produced in Chattanooga in 100 years, officially ending prohibition in this city – It has been illegal distill spirits in Chattanooga since 1915, a city which was once home to almost 30 distilleries in the downtown area.

This limited edition unaged whiskey, or “First Taste,” was made in a 100 gallon still, proofed to 100, which came to a perfect 100 cases.

To celebrate Chattanooga’s official end of prohibition, Chattanooga Whiskey has been using the tagline “Whiskey to the People” – So to illustrate this, without literally saying it, we illustrated a scene from the end of prohibition in 1933 – representing Chattanooga’s end – And printed the illustration on the back of the bottle, so the people came though the white whiskey.”

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2 Responses to “Chattanooga Whiskey 100”

  1. Zee
    November 11th, 2015 @ 9:34 am

    The simple and utilitarian bottle and cork packaging is the perfect vehicle for this very well-executed concept.

    I especially love that the die cut with the extended ears work to give much aggrandisement to the brand name and logo on the central (wider) label part, with the reverse print on the back label creating a real background scene of the masses clamouring for the brand. The fisheye effect given by the refraction of the whiskey liquid distorts the background nicely, giving it a unique 3D effect. One of my favorites!

  2. Gail Kipp
    November 20th, 2015 @ 3:18 pm

    Hoping someday that Chattanooga Whiskey will be available in PA other than the Abercrombie Express. Very nice smooth taste. Not at all biased that my nephew works for you. It’s a great product either way. The relationship only provided the opportunity to experience it. So delighted for your great success!

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Lovely Package

Curating the very best packaging design