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Chiefs Energizing Face Wash

March 23, 2011 | 7 Comments

Designed by Tim Boelaars | Country: The Netherlands

When Will Evans couldn’t find a face wash on the market that helped him wake up in the morning he decided to create his own. The result is Chiefs Energizing Face Wash, a citrus gel for men.

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7 Responses to “Chiefs Energizing Face Wash”

  1. Ben Champion Stevenson
    March 23rd, 2011 @ 12:23 pm

    That looks excellant, nice mix of typography, a good hierarchy and looks really clean…which is what you want from a face wash, good stuff!

  2. stephen john bryde
    March 23rd, 2011 @ 2:22 pm

    this is awesome !!

  3. Steve
    March 23rd, 2011 @ 4:48 pm

    I absolutely love this packaging. simple, clean, masculine, but not stuffy.

  4. V R
    March 25th, 2011 @ 9:45 am

    Good design but I can imagine people being sensitive to Native American imagery being used to sell products, especially products that no have no inherent association with Native American culture.

  5. Tyler Galpin
    March 28th, 2011 @ 9:33 pm

    @V R: I think people need to stop being so sensitive and just accept that we are all different and have different cultures – and that this is a good thing we need to celebrate, instead of ignore. To that point, I think that using a Native American leader’s likeness for a company named “Chief” is just fine.

    Tim did a great job with this – the Chief symbol is impeccably sharp.

  6. Lemonni
    April 12th, 2011 @ 3:22 pm

    Does anyone know what the script type is for the “Facial Wash”?

  7. Casti
    August 15th, 2015 @ 11:30 pm

    The Native American imagery is a little offensive.

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