Lovely Package

Curating the very best packaging design

Chipotle

November 25, 2009 | 6 Comments

chipotle1

Designed by Sequence | Country: United States

“Chipotle Mexican Grill is one of the fastest growing restaurant-chains in the U.S. Its goal is to change the way the world thinks about and eats fast food by serving high-quality and sustainably-raised food quickly and affordably. We created a new packaging system defined by unique, hand-drawn messages from customers, employees and even ingredients. This lighthearted, passionate approach is a perfect vehicle to convey Chipotle’s ‘un-chain’ philosophy.”

chipotle2

chipotle3

Comments

6 Responses to “Chipotle”

  1. Victor Zuniga
    November 25th, 2009 @ 9:31 am

    Another reason why I like chipotle’s burritos…

  2. Sarah
    November 30th, 2009 @ 7:20 am

    Seriously. There is no better packaging/advertising/branding than Chipolte. Plus they have awesome food.

  3. Grafiko
    November 30th, 2009 @ 10:57 am

    Love it.

  4. akrokdesign
    December 2nd, 2009 @ 12:37 am

    it’s pretty fun. nice work.

  5. MD
    December 14th, 2009 @ 3:29 am

    So I live in England and have heard this name on a Southpark (then Googled it!), so have merely stumbled across this packeging and I have to say its awesome!!!!! I wanna know what one taste like now!

  6. Chrissy
    February 24th, 2012 @ 6:12 am

    I love love love chipotle and their packaging.
    It’s so fun and entertaining.

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