Designed by: PepsiCo Design & Innovation
Country: United States

Choco Tube

choc1

Designed by Petar Pavlov | Country: Macedonia

Although just a prototype at this stage, the concept definitely gives pause for thought. There would be some obvious hurdles to overcome to make this design commercially viable, such as the issue of mandatory labeling, but there’s no reason why clever and creative solutions couldn’t be found to these problems.

“The idea behind this concept was to make packaging where the name of the product is written by the product itself instead of using any kind of printing techniques. Considering the future of technology and the endless possibilities to shape your product, it’s definitely a subject that deserves attention.”

choc2

choc3

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Designed by: PepsiCo Design & Innovation
Country: United States

Choco Tube

choc1

choc1

Designed by Petar Pavlov | Country: Macedonia

Although just a prototype at this stage, the concept definitely gives pause for thought. There would be some obvious hurdles to overcome to make this design commercially viable, such as the issue of mandatory labeling, but there’s no reason why clever and creative solutions couldn’t be found to these problems.

“The idea behind this concept was to make packaging where the name of the product is written by the product itself instead of using any kind of printing techniques. Considering the future of technology and the endless possibilities to shape your product, it’s definitely a subject that deserves attention.”

choc2

choc3

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