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Choco Tube

August 14, 2009 | 8 Comments


Designed by Petar Pavlov | Country: Macedonia

Although just a prototype at this stage, the concept definitely gives pause for thought. There would be some obvious hurdles to overcome to make this design commercially viable, such as the issue of mandatory labeling, but there’s no reason why clever and creative solutions couldn’t be found to these problems.

“The idea behind this concept was to make packaging where the name of the product is written by the product itself instead of using any kind of printing techniques. Considering the future of technology and the endless possibilities to shape your product, it’s definitely a subject that deserves attention.”




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8 Responses to “Choco Tube”

  1. ProfessionalGun
    August 14th, 2009 @ 12:48 pm

    I love this concept! Though – the pieces would need some sort of locking mechanism to keep them in their individual positions, right? Maybe a set of bumps and dimples on the ends that prevent rotation?

  2. Oliver
    August 14th, 2009 @ 9:48 pm

    great … can taste the chocolate …

  3. akrokdesign
    August 14th, 2009 @ 10:54 pm

    the “H” feels a bit squeezed in, though.

    yeah, needs barcode, nutrition facts, etc.

    but, still nice idea. very neat.

  4. Charles
    August 28th, 2009 @ 10:09 am

    Since the word “CHOCO” can’t be read backwards and you’d need like ProfessionalGun mentioned, you’d need some sort of bump to keep the chocolate in place, so why not put the dimples at the back of the tube, where you could put some sort of funky label with the nutritional value chart, barcode and all the other info, since at the back all you’d see is “OCOHC”

  5. Puneet Thariani
    September 9th, 2009 @ 8:09 am

    How do i eat these…BTW great form.

  6. octavia
    September 15th, 2009 @ 8:36 am

    it’s great… my question is: the chocolate will be wrapped with paper or not? because it can be melted during the shipping.. then, all the letters will join.

  7. k
    November 7th, 2009 @ 5:13 am

    I don’t think that the average consumer would understand the concept and what the product consists of…interesting idea nonetheless..

  8. MinJoo,Kim
    February 26th, 2011 @ 12:55 am

    So Good pakege design!!!

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