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Chocolates with Attitude

February 14, 2012 | 10 Comments

Designed by Bessermachen for Brandhouse | Country: Denmark

“12 archetypes.12 filled chocolates.12 months. Bessermachen design studio had a dream about how archetypes could be shown as young women, calendar girls in a classic 50s style, to create the perfect packaging for archetypes and chocolates. But we knew that for it to be authentic, it would have to be done right.

They were perfectionists in the 50s. First they photographed the model. Then they painted over the picture to achieve the right effect. There were no shortcuts. And speed was of the essence.

To create pin-up girl illustrations, you have to be faithful to the way it was done in the 50s. From the ground up and without compromise.

Packaging for the chocolates is a chapter for itself. Everything from weight to quality and coating needs to be taken into consideration. Suggestions range from using fabrics to cardboard. But in the spirit of the 50s we end up choosing tin boxes. The production, however, is modern and made in China.”


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10 Responses to “Chocolates with Attitude”

  1. rach
    February 14th, 2012 @ 9:04 am

    is there an option to purchase these??? they are SO adorable!!!

  2. mconahan
    February 14th, 2012 @ 10:30 am

    Mmmmm, sex objects.

  3. Tove
    February 14th, 2012 @ 11:11 am

    These are beautiful but I feel at unease with the message. I am sure if you want to show archtypes you can do it in many different ways than this. Why go back to the oldfashioned views of the 50s’ when the discussion of morale and the role and responsibility of the graphic designer finally has been rooted?

  4. Selektor
    February 15th, 2012 @ 1:02 pm

    This would make a great present, and tins become collectible items. Great work!

  5. Amy Banks
    February 17th, 2012 @ 2:26 am

    This is brilliant!! Love it! Especially the fact they are tins – gorgeous

  6. barefoot duchess
    February 18th, 2012 @ 5:53 pm

    Congratulations to the designers and to you that share such wonderful projects with us!

  7. Almog
    February 19th, 2012 @ 2:53 am

    love pin-up girls! great idea :)

  8. Thiet ke logo
    February 20th, 2012 @ 6:51 am

    very attractive girl

  9. Thiet ke logo
    May 19th, 2012 @ 9:57 am

    girls as sweet as chocolate!

  10. Vesna
    August 4th, 2012 @ 7:29 am

    Brilliant idea! The boxes are really stunning!

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