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CIELITO ®

November 16, 2011 | 18 Comments

Designed by Cadena+Asoc. Branding | Country: Mexico

CIELITO ® it is a Latin American reinvention of the coffeehouse experience. A place that surprises, comforts and engages all senses through its space, aroma, taste, color, and histories.

CIELITO ® draws its inspiration from Mexican history: the games, the joyful colors, the language of symbolism, and the illustrated graphics of the late 19th to early 20th century. The Latin American sign maker’s trade, along with the product labels (posters) of the old grocery and general stores, generate a graphic language belonging to a culture that is rich in history, but which is always open to reinvention and to re-positioning itself in the market in a poetic, nostalgic, joyful, dynamic and vastly different way.

With more than 15 locations in Mexico City CIELITO ® rescues the aesthetic value of Latin American folk culture, and reinvents it in a neo-retro style that fuses graphics from colonial times, both Spanish and French, which are evident in its fine use of typography, with modern and 50’s Latin American media like that from the large department stores, whose marketing was also imported from the old continent and the united states, and the contrasting colloquial language of the popular street markets and tiny convenience stores, or “tienditas”.

All of these elements are subtly integrated, creating a very Latin contemporary product with universal appeal.

The concept opens up the possibility of communicating with a broader audience, as it is transformed into a timeless product, which is nurtured by its past but also continually presents itself in new, fresh and attractive ways.”

Comments

18 Responses to “CIELITO ®”

  1. Selektor
    November 16th, 2011 @ 7:00 am

    Amazing typography!

  2. farley vaughan
    November 16th, 2011 @ 8:44 am

    typo is sweet

  3. Frances L.
    November 16th, 2011 @ 9:46 am

    I really like the design but the coffee cups reminded me of this http://vimeo.com/5187993.
    I like this design better, but I don’t like copy cats…

  4. Fanny Nordmark
    November 16th, 2011 @ 10:05 am

    Beautiful typography!

  5. ConnyLo
    November 16th, 2011 @ 10:21 am

    Great Typomix and fine colors! I love it!

  6. Connie @ Daydream In Color
    November 16th, 2011 @ 10:25 am

    I love everything about this! It’s colorful and fun! I could stare at the writing all day.

  7. WilhelmR
    November 17th, 2011 @ 2:53 am

    Excellent.

    If they push the copy a bit in the future it will definitely create a nicer brand.

    Me encanta la taza quita-sueño <3

  8. Isaac Navejas
    November 17th, 2011 @ 7:40 am

    Podría comerme esa cromática.

  9. Fiona Harding
    November 17th, 2011 @ 12:43 pm

    Very appealing, great mix of color and typography!
    What a fun approach! Thumbs up from me.

  10. Esteban
    November 19th, 2011 @ 6:22 pm

    Beautiful piece of art! I really love how they use quotes!

  11. Carla
    November 20th, 2011 @ 10:51 pm

    Thats absolutely lovely! Im in love! The spanish sounds really good with typography.

  12. Jordan
    November 21st, 2011 @ 1:21 pm

    I love type but I feel like this is too cluttered.

  13. Design Etiquette
    November 29th, 2011 @ 1:42 pm

    Me encanta todo el branding que hicieron para Cielito Querido… Es uno de mis proyectos gráficos favoritos.

    I love all the branding done for Cielito Querido, specially the environmental graphics… It’s one of my favorite design projects.

  14. Leticia González
    December 6th, 2011 @ 9:11 am

    El concepto y la imagen están increíbles, me parece que había creatividad suficiente como para no tener que tirarle a Starbucks ni copiar el nombre a Puerta del Cielo.

  15. Barbara
    December 21st, 2011 @ 11:20 am

    Hector Esrawe work!!! amazing!

  16. Michelle Rollins
    January 10th, 2012 @ 9:39 am

    Wonderful! Really lovely and the space is dynamic and inviting. I wish we had a cafe like this in Minneapolis, Minnesota.

  17. Charlene
    January 10th, 2012 @ 7:33 pm

    I honestly cannot get over how thoroughly complete and consistently colorful this whole design package is. All the typography treatments are almost chaotic but it’s all very streamlined. Bravo!

  18. Stella
    January 24th, 2012 @ 5:19 pm

    El arte popular transformado en un concepto actual. Esta increíble!!!!

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