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Claire’s Handmade

March 1, 2010 | 3 Comments


Designed by Simmer | Country: United Kingdom | Fonts: Fontin

“Specialist food and drink branding consultancy Simmer has just launched a new brand identity for artisan preserver Claire’s Handmade.

Claire’s Handmade makes delicious award-winning Preserves, Chutney, Piccalilli, Ketchup, Jam, Marmalade and Lemon Curd. Recipes are created by Claire Kent and her chef husband, ingredients are locally-sourced where possible and products hand-made in Cumbria. The range is sold in retailers around the North-West and further afield and are also served extensively in fine restaurants, tea rooms and foodservice outlets.

Simmer has redesigned the brand identity, packaging, website ( and marketing materials. The new logo re-enforces the communication of ‘handmade’ in the brand name and brings alive the creativity and excitement in the unique and traditional recipes through the the use of lively background patterns.”



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3 Responses to “Claire’s Handmade”

  1. Jesse Hamilton
    March 2nd, 2010 @ 2:53 pm

    Nice design but does it seem like fertigo is becoming the next huggable? It’s a really nice font, and it’s free so everyone picks it up…

  2. Sean
    March 7th, 2010 @ 12:16 pm

    handmade orange marmalade sounds really good. I’d love to have it on some toast or a bagel.

  3. vera
    March 8th, 2010 @ 5:45 am

    nice work.. but the graphic part reminds me Unilever brand

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