Lovely Package

Curating the very best packaging design

Claridge’s Hotel

May 17, 2010 | 6 Comments

Designed by Construct | Country: United Kingdom

“London design studio Construct has given the branding of London’s famous Claridge’s hotel a thorough overhaul. Because it is a working hotel with a huge number of items traditionally branded (from teapots and egg cups through to slippers and dressing gowns), Construct’s task of not just branding, but implementing a consistent and cohesive sense of identity throughout the hotel and the objects within it was by no means straightforward. In fact, the rollout of the new branding is ongoing throughout this year as there are so many different ideas to implement across a huge range of items.

As well as introducing a sophisticated colour palette of jade, gold, white and black, bold architecturally inspired chevron patterns appear on the inside of bags, envelopes and on various objects, publications and goodies guests at the hotel are lilkely to encounter.”

via Creative Review

Comments

6 Responses to “Claridge’s Hotel”

  1. Pauline
    May 17th, 2010 @ 6:19 pm

    Nice packaging, very coherent. Love the idea for the black and white ribbons!

  2. SKILLA Fashion
    May 17th, 2010 @ 8:27 pm

    This is just awesome!

  3. Zack
    May 17th, 2010 @ 11:23 pm

    Elegant designs

  4. Tara
    May 18th, 2010 @ 5:29 pm

    Too close to Tiffany’s blue.

  5. Daryl Woods
    May 19th, 2010 @ 12:01 pm

    I loved this so much I just sent a link to a potential client with the message, “This is what we need to do”.

  6. Camilla
    May 26th, 2010 @ 9:02 am

    Beautiful!

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