Clipper Teas
September 21, 2009 | 3 Comments
Designed by Big Fish | Country: United Kingdom
Nice hand drawn packaging for Clipper Fair Trade teas.
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3 Responses to “Clipper Teas”
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September 21st, 2009 @ 8:56 am
Embodies MY idea of tea. Warm, homey, simple (unassuming). I adore the new Clipper boxes!
September 21st, 2009 @ 6:16 pm
I like it, but what it replaced was utterly awesome and award winning. Not sure why they felt it needed a rebranding, since it seem to have built up its market share and was getting into all the supermarkets. Now its just another of those products.. which look lovely but do fit into a certain category!
It brought this to mind http://www.core77.com/blog/cartoons/coretoon_greenwash_13600.asp
(and I love Clipper Teas, the Fairtrade, the Decaf, the Green, the White and the Peppermint. I wish I had saved all the old boxes!)
September 22nd, 2009 @ 11:06 am
I agree with Caroline. I love these new packs. The old boxes were rather sterile and didn’t look at all beautiful – can’t see why you’d want to keep the old ones at all come to think of it? I met someone last week who doesn’t even like tea, but bought the entire range of new packaging to put on her kitchen shelves! Who designed these wonderful little gems?