Coco Juice

Designed by Blue Marlin | Country: United Kingdom
“Brazilian scientist Dr Antonio Martins invented a revolutionary new way of extracting coco juice so that it is left as pure and untouched as it is in the coconut.
His brief to us was to craft a new identity that linked his coco juice, coco milks and indulgent coco cream, and to create packaging that also communicated the various health benefits and taste characteristics of the different products.
Our brand overhaul managed to pull off Dr Martins’ various demands and had a dramatic effect on sales, securing the brand an award at an international exhibition and a prestigious launch at Harvey Nichols.”









3 Comments, Comment or Ping
Anastasia
This is excellent. I’ve seen the original exploration that the designers at BM had done and the whole project exploration they did was fantastic. This pack though, with the predominant colour being white has the most stand-out on shelf next to overly coloured packs. Great work, great studio!
Feb 11th, 2010
Reply to “Coco Juice”