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Coco Juice

January 5, 2010 | 1 Comment

coco1

Designed by Blue Marlin | Country: United Kingdom

“Brazilian scientist Dr Antonio Martins invented a revolutionary new way of extracting coco juice so that it is left as pure and untouched as it is in the coconut.

His brief to us was to craft a new identity that linked his coco juice, coco milks and indulgent coco cream, and to create packaging that also communicated the various health benefits and taste characteristics of the different products.

Our brand overhaul managed to pull off Dr Martins’ various demands and had a dramatic effect on sales, securing the brand an award at an international exhibition and a prestigious launch at Harvey Nichols.”

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Comments

One Response to “Coco Juice”

  1. Anastasia
    February 11th, 2010 @ 4:40 am

    This is excellent. I’ve seen the original exploration that the designers at BM had done and the whole project exploration they did was fantastic. This pack though, with the predominant colour being white has the most stand-out on shelf next to overly coloured packs. Great work, great studio!

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