October 21, 2011 | 2 Comments
Designed by Andrea Avidad | Country: Venezuela
“Colaboratorium was born as a collective of ten graduting design and marketing students. The main idea was to mix different cultural backgrounds, counting with people from Sweden, Italy, Spain, Ireland and Venezuela. Also to mix different knowledge in areas like graphic design, media design, marketing and art direction.
After the group was created, the need of an identity was imminet. I decided that not only a logotype or selection of colors was enough for the formal part of Colaboratorium. I wanted to work with different materials, to have different textures, cardboard, metal chains, papers, stickers.
This is a packaging that defines the own nature on the collective: eclectic, unique and surprising.”