March 27, 2013 | 1 Comment
Designed by OlssønBarbieri | Country: Norway
“Arcus Wine Brands approached Olssøn Barbieri with the repositioning of one of their most important product series, Collection Frithjof Nicolaysen.
The brand was first launched in 2002 and is recognized by Norwegian consumers and wine critics as one of the most reputable product series in Norway offering a pure grape variety experience to entry level consumers. Frithjof Nicolaysen is president of the European Federation of Wine and Spirits Importers.
After a recent design change in 2011 however, sales were dropping drastically, consumers no longer recognized the brand and almost no new consumers were recruited.
The unique quality of the CFN range is to express the typical aroma of each variety. Every grape has its unique look (color and shape of grapes and leaves), typical aromas and the terroir that express it at its best.”
“We choose to preserve the illustrations of the previous design from 2006 to give the possibility to the consumer to recognize the products but accompanied them with the coat of arms of the district where the wine is cultivated, inserted in a heraldic mark used for the whole collection. Supplementary design and typographical elements where introduced to restore an image of quality and authenticity.”
“A modern and clean color map in harmony with the illustrations was adopted to strengthen a clear and exciting differentiation between the wines.
We are proud that sales are recovering, the range is extended with a new Côtes du Rhône BIB and to see the brand back on the shelves.”