Colourless Coke Can

Lovely PackageNov 21, 2009

Colourless Coke Can

colourless1

A conceptual package design, which at this time is unaffiliated with Coca Cola, created to drastically reduce the cost of both initial manufacturing and recycling.

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”

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32 Comments, Comment or Ping

Melanie

Beautiful! Love the motivation behind it as well.

Nov 21st, 2009
Victor Zuniga

Its time they start doing more for the environment, its cheaper and more efficient. As long as they have the logo in the can, the public will know what it is. I like it.

Nov 21st, 2009
Matt Convente

It is an outstandingly beautiful design, but shouldn’t the text be “100% Recycled?” They forgot the end ‘D’ to mark that the can is made from 100% recycled aluminum.

I know that’s really specific, but details matter. If something is grammatically incorrect in any language, the design will fail. This is why you should always have someone proofread your work.

Nov 21st, 2009
Angel

Nowadays a colorless can, even if it seems to be a simple idea, give to this soda a really modern and minimalistic look.

Nov 21st, 2009
Michelle Lam

It’s because so many beverages are so colorful on the point-of-purchase shelves, this “colourless coke can” makes itself stands out from the rest so well

Nov 21st, 2009
M

Oh, that’s /gorgeous/.
I don’t even like soda and I’d buy that can of soda just to keep it after drinking the contents.

Agree with Matt, though.

Nov 21st, 2009
art176

it looks like whatever CC does I like it.
The logo is enough, and this one looks like noble material
++

Nov 21st, 2009
Seth Terpstra

I love this idea but very quickly noticed the typo on “100% Recycle”

However, I have figured out the “green” thinking behind it.

You see by excluding the embossed D from the end of the word “RECYCLED” on all of the 24,773,757,785 some odd Coke cans sold a year, the .00000001% of an ounce of aluminum saved per unit adds up to an even greater positive enviromental impact or something…

Nov 21st, 2009
Daniel

It’s a visually beautiful design, but stamping the logo and other information into the can takes more energy and what-not than people imagine, and painting the can less than often believed. Given current technology, this can is probably significantly less environmentally friendly than painted cans.

@Matt— I think that the lack of a ‘D$8217; is because the designer is noting that the material of the can itself can be fully recycled (whereäs a painted can must have its paint destroyed). So it speaks to the future, rather than to the past.

Nov 21st, 2009
Matt Convente

@Daniel— To me, your interpretation would be better represented by “100% Recycleable”, although that’s kinda obvious and not as edgy. I’m just not buying the whole “speaks to the future” argument, and I’m confused about what you mean by it.

Nov 22nd, 2009
Daniel

@Matt—

I’m saying that the can can’t know whence its aluminium came, and thus I’m not even sure that it should care. It knows where its material can go.

And “100 Recyclable” would be fine with me, but “100 Recycle” carries both indicative and imperative senses. It probably wouldn’t have been my choice, but I don’t think that it should be inferred to be in error.

Nov 22nd, 2009
Stephen

Nice idea, but did anyone else think that the brand will be completely lost at a distance. People with sight problems need colour and contrast to pick out the individual brands.

Nov 22nd, 2009
Izzy

AMAZING!! Too damn good!

Nov 22nd, 2009
Linda

Environmental or no, it looks amazing.

Nov 22nd, 2009
eduard

Don’t want to ruin the (deserved) positive buzz around this great concept. But what about mandatory information such as ingredients, bar code & contents to name a few? Can these all be embossed/engraved into the aluminum?

Nov 22nd, 2009
Matt Convente

I emailed them asking if it was a typo or a deliberate choice. They replied thanking me for pointing out the mistake and mentioned that their mother language is not English. As said here, I wouldn’t want their beautiful design to get sneered at because of a missing D.

Having failed an attempt at learning German, I envy and respect their progress at learning English.

Nov 22nd, 2009
proDJuser

Awesome! I wanna have those! ^^

Nov 22nd, 2009
Dan

Want one. Now.

Nov 22nd, 2009
Daniel

@Matt—

Well, that resolved the question.

I was pondering whether “100 RECYCLING” might also be a good candidate.

Nov 23rd, 2009
Gareth Coxon - Dot Design

Excellent, in both idea and execution!

Nov 23rd, 2009
Robbie

that still doesn’t solve the problem of the toxic chemicals held within the can…

Nov 23rd, 2009
Suzanne

Aluminum cans are not sprayed, they are printed with a special type of offset. As was noted in a previous comment details matter.

Nov 23rd, 2009
jason

I think the dual meaning of ‘this comes from 100% recycled aluminum” and “this can is 100% recyclable due to no paint” both need to come accross in the label.

Yes i worry about the ingredient/nutrition label as well

Nov 23rd, 2009
Ben

Jeepers, you guys have wwwaaayyy to much time on your hands if you can spend that much time discussing one omitted letter. Beautifully simple concept though and regarding ingredients, simply continue to print them on the can - less coverage than an all red can so less chemicals would be required to remove prior to recycling - small step but definitely a step in the right direction - especially from a brand emanating from the worlds single largest polluting nation.

Nov 24th, 2009
Kumiko Ide

Beautiful.

Nov 26th, 2009
KPP

Just Great !!!

Minimalistic and eye-catching even without the colour.

Nov 26th, 2009
DShor

I like how everyone on here is ignoring the fact that this can cannot be manufactured this way. There is no possible way that embossing can fall over that edge into the shoulder area. I am not sure the design would hold up locked into the cylindrical section alone. If it were printed on could the design still hold up? Thoughts? Definitely an interesting approach if to consider manufacturing constraints… one thing that deters a lot of these types of ideas is that they are never realized due to manufacturing. I like a seamless integration of both

Nov 30th, 2009
Holly

Excellent concept. Love the “NAKED” strategy What are your thoughts on a Biodegradable bottle? Naked…great, but not existent…even better. Food for thought.

Jan 12th, 2010
rynot

gee, nevermind that they absolutely own red. given current capabilities the only way that this can could be produced is for the elements to be debossed not embossed. these cans run down a line faster than you could imagine and need to have a predominantly consisent circumference.
nice thought…but, next.

Jan 26th, 2010