Beautiful, well thought out work from Russian based ONY.

“Main corporate element is chequers design. Repeating pattern draws one’s attention and is quite notable among solid colors on other producer’s packages. It is easy to-replicate on any bearers and formats. Chequers bring emotional note in package design. Usually lamp packages are either aggressive bright or high-tech cold. Textile chequers pattern is more friendly and humane, it has some home comfort sense.

In addition, a lamp image is placed in the corner for some symmetrical lamps. So you can make a whole image placing two neighbor sides of lamp packages. This brings some game aspect into package design making it more interesting and attractive.”