Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Asprey Creative | Country: Australia
“The new Connoisseur brand is a bold and contemporary reinvention that gives it far broader appeal, greater longevity, and the flexibility to migrate to other categories. The packaging clearly brings consumers’ focus back to the product through distinctive and very brand-ownable product imagery. At the same time we have reinforced Connoisseur’s premium, market-leading positioning with an elegant and strikingly minimalist design.”
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Explore the artistry behind the fused label design of Kristone Craft Grape Brandy, a testament to the craftsmanship, innovation and dedication of Crystal Rain Distillery. Discover how tradition meets modernity in packaging design.
Steven Noble created unique illustrations for Left Field Wines, leveraging New Zealand’s ethos of exploration and creativity. The hand-carved designs, featuring whimsical creatures, have successfully broadened the brand’s global appeal.
Designer Tom Lane, AKA Ginger Monkey, crafts an evocative branding for Doc Brown Farm & Distillers, drawing on traditional Georgian farming and distilling heritage for its bourbon whiskeys, Effie Jewel and Uncle Bogue.
Explore the vibrant, lemon-inspired design of Limonera, a canned caipivodka. Its packaging emphasizes the drink’s natural quality, fresh ingredients, and unique preparation process, all wrapped in a visually appealing, humorously themed project.
Discover the refreshing redesign of St Austell Brewery’s award-winning IPA, Proper Job. Thirst and Tobias Hall collaborate to merge the brand’s ale legacy with modern appeal, reinvigorating its identity for all generations.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Asprey Creative | Country: Australia
“The new Connoisseur brand is a bold and contemporary reinvention that gives it far broader appeal, greater longevity, and the flexibility to migrate to other categories. The packaging clearly brings consumers’ focus back to the product through distinctive and very brand-ownable product imagery. At the same time we have reinforced Connoisseur’s premium, market-leading positioning with an elegant and strikingly minimalist design.”
