Lovely Package

Curating the very best packaging design


September 15, 2010 | 2 Comments

Designed by LOVE | Country: United Kingdom | Font: Gotham

A combination of wood cut illustrations and clever copy make this food packaging design stand out from the crowd. Stick-on labels provide the name of the chef who cooked the meal as well as pertinent information such as use-by dates and price.

“Working to a very tight production budget, LOVE’s core challenge was to create packaging with cut-through in a cluttered market and reinforce COOK’s position as the most respected provider of prepared meals in the UK. COOK has been supplying the nation with high quality prepared meals since 1997 and was afforded the confidence to communicate key ingredients in a way that emphasized their personality; sophisticated yet playful.

LOVE’s Designer, Emma Morton, said: “We drew on consumers’ insights into what makes a night in ‘special’ and brought them to life in an lively and engaging way. We made the dining at home ‘occasion’ our focus to draw people in. We also embraced and emphasized the fact all COOK’s dishes are lovingly handmade (by people and not machines) and reflected this in every element of the design.”


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2 Responses to “COOK”

  1. GarethB
    September 17th, 2010 @ 6:34 am

    As someone with over 6 years involvement in prepared meals in the UK I have to say I do like the idea of having the specific Chef’s name on these packs. Certainly does help create a “lovingly handmade (by people and not machines” feel. Good stuff

  2. Anil Kulkarni
    October 17th, 2011 @ 8:39 am

    Those are lovely designs, very well thought & represented. Very impressive designs !!!!

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Lovely Package

Curating the very best packaging design