Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Buddy | Country: United Kingdom
“The brief was to create the new branding and packaging for Cornish Orchards, a cider & fresh juice producer.
Each Cornish Orchards product has been finely crafted to appeal to a different audience and taste preference rather than the mass-market strategy of ‘one-taste-suits-all’. Our solution was to reflect this approach using a variety of different trees, each specifically created to represent the ‘unique character’ of each product.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Buddy | Country: United Kingdom
“The brief was to create the new branding and packaging for Cornish Orchards, a cider & fresh juice producer.
Each Cornish Orchards product has been finely crafted to appeal to a different audience and taste preference rather than the mass-market strategy of ‘one-taste-suits-all’. Our solution was to reflect this approach using a variety of different trees, each specifically created to represent the ‘unique character’ of each product.”
