Cornish Orchards

March 11, 2012 | 1 Comment

“The brief was to create the new branding and packaging for Cornish Orchards, a cider & fresh juice producer.

Each Cornish Orchards product has been finely crafted to appeal to a different audience and taste preference rather than the mass-market strategy of ‘one-taste-suits-all’. Our solution was to reflect this approach using a variety of different trees, each specifically created to represent the ‘unique character’ of each product.”