Coven

August 14, 2013 | 6 Comments

“Hired Guns Creative provided the product naming, branding, and packaging design for Coven, a vodka from Arbutus Distillery, Vancouver Island’s newest craft distillery.

Cloaked in the heavy mists of the West Coast, a timeless rite enchants those who seek a greater spirit. Initiation requires strict dedication to the craft. There is power in numbers, so gather together because when the light fades, the ritual begins.

We’ve been waiting for you.”

Comments

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6 Responses to “Coven”

Adriana
August 14th, 2013 @ 11:13 am

Amazing! Did u guys use real wax or plastic? Congrats
Andreas
August 15th, 2013 @ 7:18 am

Wow, crazy idea!! A timelapse would be awsome:)
Randy Ludacer
August 16th, 2013 @ 9:17 am

That red wax cap is likely to be a trademark infringement problem…

http://www.beachpackagingdesign.com/wp/2011/02/makers-mark-trademark.html
Leif Miltenberger
August 19th, 2013 @ 1:00 pm

Adriana – we used real wax.

Andreas – timelapse is here: http://hiredgunscreative.com/sites/default/files/arbutus/coven-animated.gif

Randy – we’re aware of the trademark issue re. the wax. The final product (this is a prototype) will have a slightly different wax dipping style… probably less “drippy.”
MPH
August 20th, 2013 @ 11:56 am

Just a heads up, the drippy red wax seal is a protected trademark of Makers Mark Whiskey.

http://trademarkem.com/makers-mark-locks-up-dripping-red-wax-as-a-trade-dress-for-alcohol
David
November 7th, 2013 @ 10:18 pm

When will this be available for purchase and where?