Lovely Package

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Coven

August 14, 2013 | 6 Comments

Designed by Hired Guns | Country: Canada

“Hired Guns Creative provided the product naming, branding, and packaging design for Coven, a vodka from Arbutus Distillery, Vancouver Island’s newest craft distillery.

Cloaked in the heavy mists of the West Coast, a timeless rite enchants those who seek a greater spirit. Initiation requires strict dedication to the craft. There is power in numbers, so gather together because when the light fades, the ritual begins.

We’ve been waiting for you.”

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6 Responses to “Coven”

  1. Adriana
    August 14th, 2013 @ 11:13 am

    Amazing! Did u guys use real wax or plastic? Congrats

  2. Andreas
    August 15th, 2013 @ 7:18 am

    Wow, crazy idea!! A timelapse would be awsome:)

  3. Randy Ludacer
    August 16th, 2013 @ 9:17 am

    That red wax cap is likely to be a trademark infringement problem…

    http://www.beachpackagingdesign.com/wp/2011/02/makers-mark-trademark.html

  4. Leif Miltenberger
    August 19th, 2013 @ 1:00 pm

    Adriana – we used real wax.

    Andreas – timelapse is here: http://hiredgunscreative.com/sites/default/files/arbutus/coven-animated.gif

    Randy – we’re aware of the trademark issue re. the wax. The final product (this is a prototype) will have a slightly different wax dipping style… probably less “drippy.”

  5. MPH
    August 20th, 2013 @ 11:56 am

    Just a heads up, the drippy red wax seal is a protected trademark of Makers Mark Whiskey.

    http://trademarkem.com/makers-mark-locks-up-dripping-red-wax-as-a-trade-dress-for-alcohol

  6. David
    November 7th, 2013 @ 10:18 pm

    When will this be available for purchase and where?

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