Coven
August 14, 2013 | 6 Comments
Designed by Hired Guns | Country: Canada
“Hired Guns Creative provided the product naming, branding, and packaging design for Coven, a vodka from Arbutus Distillery, Vancouver Island’s newest craft distillery.
Cloaked in the heavy mists of the West Coast, a timeless rite enchants those who seek a greater spirit. Initiation requires strict dedication to the craft. There is power in numbers, so gather together because when the light fades, the ritual begins.
We’ve been waiting for you.”
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6 Responses to “Coven”
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August 14th, 2013 @ 11:13 am
Amazing! Did u guys use real wax or plastic? Congrats
August 15th, 2013 @ 7:18 am
Wow, crazy idea!! A timelapse would be awsome:)
August 16th, 2013 @ 9:17 am
That red wax cap is likely to be a trademark infringement problem…
http://www.beachpackagingdesign.com/wp/2011/02/makers-mark-trademark.html
August 19th, 2013 @ 1:00 pm
Adriana – we used real wax.
Andreas – timelapse is here: http://hiredgunscreative.com/sites/default/files/arbutus/coven-animated.gif
Randy – we’re aware of the trademark issue re. the wax. The final product (this is a prototype) will have a slightly different wax dipping style… probably less “drippy.”
August 20th, 2013 @ 11:56 am
Just a heads up, the drippy red wax seal is a protected trademark of Makers Mark Whiskey.
http://trademarkem.com/makers-mark-locks-up-dripping-red-wax-as-a-trade-dress-for-alcohol
November 7th, 2013 @ 10:18 pm
When will this be available for purchase and where?