Designed by: PepsiCo Design & Innovation
Country: United States
Designed by TAXI | Country: Canada
“Why be like everybody else? This question is not only the tagline for Crazy Uncle but a total brand philosophy. With this notion in mind, TAXI came up with the name, visual language and packaging for this newly launched culinary cocktail. Inspired by ‘Dandyism’, the Crazy Uncle packaging features a packet of rimmer that also doubles as a pocket square. Each flavour has a different pattern and is a homage to all the crazy uncles out there.”
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Not Beer is the world’s first zero alcohol, zero taste beer. Tapping into beverage industry tailwinds, Not Beer is a sparkling water
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by TAXI | Country: Canada
“Why be like everybody else? This question is not only the tagline for Crazy Uncle but a total brand philosophy. With this notion in mind, TAXI came up with the name, visual language and packaging for this newly launched culinary cocktail. Inspired by ‘Dandyism’, the Crazy Uncle packaging features a packet of rimmer that also doubles as a pocket square. Each flavour has a different pattern and is a homage to all the crazy uncles out there.”
