Crosser Non-Vintage

by Chris Zawada
March 30, 2010
12256

“Crosser Vintage launched 25 years ago and has established itself as a premium Australian Sparkling. Lion Nathan approached War to develop a Crosser Non-Vintage label that retained the equity of the Vintage brand whilst positioning the Non-Vintage at a lower price point to capture the fast growing ‘everyday sparkling’ market. The design retains everything synonymous with Crosser but through the use of colour and finishes clearly identifies it’s role in the Crosser family.”

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