Lovely Package

Curating the very best packaging design


November 20, 2011 | 3 Comments

Designed by Force & Form | Country: United States

“With boxed wines currently representing 36% of wine sales in Scandinavia and 45.9% in Australia, the Rutherford Wine Company grabbed the opportunity to introduce a brand uniquely conceived to appeal to Millennials and Gen X-ers in America. Our solution is a package that is as equally at home in Giant Robot as it is on the shelves of your local grocery store. Cuboid proudly embraces its boxiness. With its quirky logo, vintage colors, eco-friendly materials, 8-bit citizens and even a toga party—Cuboid appeals to the youthful spirit in us all.”


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3 Responses to “Cuboid”

  1. Sharon
    November 20th, 2011 @ 11:05 am

    Ha — much appreciate the effort to class up boxed wine. This reminds me of toy packaging from the 1960s . . . retro but modern.

  2. Selektor
    November 21st, 2011 @ 3:35 pm

    Agreed with Sharon, this is indeed a very stylish/retro looking packaging. At first, i thought it was for some king of a vintage gaming console.

  3. akrok design
    November 23rd, 2011 @ 9:51 am

    still nice, though.

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Lovely Package

Curating the very best packaging design