November 19, 2011 | 3 Comments
Designed by Level | Country: United States
“C4C, an abbreviation of common cooking measurements — or “Cup4Cup”—is a complete multi-purpose, gluten-free flour blend that can replace all-purpose flour cup for cup in most recipes.
C4C is a collaborative effort between French Laundry chef/owner Thomas Keller and French Laundry research/development chef Lena Kwak. Kwak developed the mix so gluten-free guests could enjoy breads and desserts at the restaurant. She knew she was on the right track when she watched a guest who was in tears after being able to eat brioche for the first time in over a decade.
The new product’s branding and packaging design is simple, sophisticated, a little unexpected, and is designed to appeal to gluten-intolerant and gluten-tolerant consumers alike.”