January 17, 2012 | 17 Comments
Designed by Natalya Zahn | Country: United States
“This is Cuppow – a new lid that lets you drink like a boss from virtually any wide-mouth canning jar. It’s a simple, eco-friendly alternative to poor-performing and messy disposable hot cups, and over-built and expensive travel mugs.
Superbly durable, BPA free, made in the USA – AND recyclable – Cuppow was designed with simplicity and respect for materials in mind. The packaging goal for Cuppow was to reflect the same honest mission and killer enthusiasm that this game-changing little product was born with. Light-weight, folded chipboard makes the perfect packaging platform, sandwiching the product and anchoring it in place with a simple die cut tab; graphic line-art in black and hazard-orange merge technical specs with comic book punch; and the printing, done on an old-school letterpress machine, brings a tangible, industrial pop to the presentation.
Cuppow was designed by Aaron Panone and Joshua Resnikoff. Graphic design was done by designer and illustrator, Natalya Zahn, and package design and printing was done by Mike Dacey of Repeat Press. Nearly all components of the product’s release (industrial design, branding, graphics & package design, printing, photography, website design, and video) were created by a collaboration of talented creatives working primarily under one roof at Fringe Union in Somerville, Massachusetts.”