Lovely Package

Curating the very best packaging design


January 17, 2012 | 17 Comments

Designed by Natalya Zahn | Country: United States

“This is Cuppow – a new lid that lets you drink like a boss from virtually any wide-mouth canning jar. It’s a simple, eco-friendly alternative to poor-performing and messy disposable hot cups, and over-built and expensive travel mugs.

Superbly durable, BPA free, made in the USA – AND recyclable – Cuppow was designed with simplicity and respect for materials in mind. The packaging goal for Cuppow was to reflect the same honest mission and killer enthusiasm that this game-changing little product was born with. Light-weight, folded chipboard makes the perfect packaging platform, sandwiching the product and anchoring it in place with a simple die cut tab; graphic line-art in black and hazard-orange merge technical specs with comic book punch; and the printing, done on an old-school letterpress machine, brings a tangible, industrial pop to the presentation.

Cuppow was designed by Aaron Panone and Joshua Resnikoff. Graphic design was done by designer and illustrator, Natalya Zahn, and package design and printing was done by Mike Dacey of Repeat Press. Nearly all components of the product’s release (industrial design, branding, graphics & package design, printing, photography, website design, and video) were created by a collaboration of talented creatives working primarily under one roof at Fringe Union in Somerville, Massachusetts.”


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17 Responses to “Cuppow”

  1. Eli
    January 17th, 2012 @ 8:50 am

    Beautiful graphic design. Is this just a mock product? A breakable travel mug that doesn’t keep your coffee hot and burns your hand? Why?

  2. Richard Baird
    January 17th, 2012 @ 11:26 am

    Looks like a really interesting product and very well packaged, captures the eco-credibility of the brand neatly and creatively.

  3. Cuppow
    January 17th, 2012 @ 11:40 am

    Thanks for the love. for purchasing and details!

  4. Jordan
    January 17th, 2012 @ 11:46 am

    I like the idea. The graphic design is down really well. I’m just concerned with the functionality of putting hot beverages into glass containers.

  5. Eli, no relation
    January 18th, 2012 @ 5:26 am

    I think this looks really cool. I often forget my travel mug in my car, and then resort to carrying hot coffee in a lidless mug or even a pint glass. This represents a great improvement.

  6. Jill
    January 18th, 2012 @ 9:14 am

    i thought that about the glass container being too hot, too, but a knit sleeve would solve that issue.

  7. Selektor
    January 18th, 2012 @ 10:42 am

    That looks like a great idea, but is it only for jars, or can it be used on the cups as well?

  8. Jeremiah
    January 18th, 2012 @ 12:26 pm

    @Jordan – those jars are meant to be sanitized using extreme heat, far hotter than a cup of coffee should ever be.

    I know quite a few people who have been using canning jars for years, as coffee vessels. Personally I am super excited about this, I bought two!

  9. R.J.
    January 18th, 2012 @ 2:51 pm

    Both the product and the design are very Portland, OR. Well-packaged, but I don’t think the idea is about pure functionality so much as it is about adding some functionality to the hipster trend of drinking out of canning jars.

  10. denemigen
    January 21st, 2012 @ 4:03 pm

    Country: United Design

  11. Lovely Package
    January 21st, 2012 @ 10:21 pm

    @denemigen: That was a serious fail. Thanks for the heads up.

  12. Misti
    January 23rd, 2012 @ 1:21 pm

    I use mason jars for literally EVERYTHING!!! So, naturally i bought this lid. Can’t wait to receive it!!

  13. Thomas Adcock
    January 24th, 2012 @ 3:08 pm


  14. delle
    February 17th, 2012 @ 9:31 am

    i wanted to buy this but it was going to cost me $19 with shipping because i’m in canada. boo!

  15. jill
    March 14th, 2012 @ 11:28 am

    A product after my own habit! Some might ask why or will it work, but I actually love drinking out of my mason jars for hot and cold. I love them especially for bike rides, where I can close it up, microwave it warm when I get to work. This lid will make the sipping superbly easy!

  16. Jill Kellner
    March 22nd, 2012 @ 5:40 pm

    I ordered 3 of these lids and received only 1 and there is absolutely no way to get in touch with them to let them know. There is no place for contacting them on their web-site and nothing on the invoice. I wouldn’t buy from them again!

  17. Derek
    June 30th, 2012 @ 10:44 am

    To Jill Kellner:
    Looks like is the address on their website for inquiries.

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Lovely Package

Curating the very best packaging design