Currenna
April 13, 2010 | 5 Comments
Designed by Shawn Schrader | Country: Japan
“The hair care products were for anti-aging so the idea of twisting and reversing time or counter clockwise was developed for the bottles and the logo. It would not be obvious to the consumer but having a theory behind the simple design was well received”
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5 Responses to “Currenna”
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April 13th, 2010 @ 9:08 pm
I like Japanese designs, this white color is elegant.
April 14th, 2010 @ 6:32 am
Beautiful, with a shape like this, the design is suitably minimal.
April 17th, 2010 @ 9:14 am
Great Design, elegant and unique
May 17th, 2010 @ 6:03 pm
Very elegant and clean. Love the design!
July 29th, 2010 @ 4:37 pm
I love the design!! but I can’t help thinking that whilst in the shower trying to use the shampoo I would get really quite annoyed with that shape bottle. If it were made in some fancy, non-slip, rubberised plastic it may be OK. From the images I’d say it would have to be made of a hard plastic which wouldn’t squeeze too easily and therefore would be almost unusable.
Perhaps if the Shampoos and Conditioners had a pump top to avoid lifting and squeezing in the shower? May spoil the aesthetic slightly but for repeat purchase I would say it was essential.
Otherwise, I love it!! (“,)