Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Shawn Schrader | Country: Japan
“The hair care products were for anti-aging so the idea of twisting and reversing time or counter clockwise was developed for the bottles and the logo. It would not be obvious to the consumer but having a theory behind the simple design was well received”
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The “Zafferano del Re” logo features a contemporary depiction of King Alaric’s face framed within an irregular circle, evoking the design of ancient gold coins. Each package enhances this historical connection with a treasure map included inside, tying back to the legend of Alaric’s buried treasure.
Discover My Healing Kit, a superfood powder packaging design by Creativebydefinition, fuses nature’s healing power with tradition and healthy products, using hand-drawn illustrations and an organic color pallet for a premium audience.
“Skittles® has partnered with us to refresh their global brand, amplifying its storytelling and product innovation. The vibrant new ‘Nonsensical’ design aesthetic creates an experience-driven brand with playful, dynamic packaging designs.”
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.
Discover the unique packaging design of this underwater-aged wine, featuring a vintage label tied with a rope and a small book. Each bottle gains originality as marine life adheres to it during sea-bottom aging.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Shawn Schrader | Country: Japan
“The hair care products were for anti-aging so the idea of twisting and reversing time or counter clockwise was developed for the bottles and the logo. It would not be obvious to the consumer but having a theory behind the simple design was well received”
